About the position
Micron Technology is a world leader in innovating memory and storage solutions that accelerate the transformation of information into intelligence, inspiring the world to learn, communicate and advance faster than ever. The position involves performing campaign analysis to track KPIs and support company goals, leading the continued development of marketing channel attribution analysis, and running weekly reports using key tools. The role also includes creating and maintaining an ROI model by merging data from different sources, implementing and maintaining newly developed attribution models, and analyzing campaign performance to provide insights through visualizations for channel managers and stakeholders. Additionally, the position requires tracking customer journeys on the website using Adobe Analytics, monitoring website traffic and customer reviews to recommend site enhancements, and managing data structures from third-party vendors.
Responsibilities
- Perform campaign analysis to track KPIs and support company goals.
- Lead continued development of marketing channel attribution analysis.
- Run weekly reports using key tools.
- Create and maintain ROI model by merging data from different sources.
- Implement and maintain newly developed attribution model.
- Analyze campaign performance and provide insights through visualizations.
- Track customer journey on website using Adobe Analytics.
- Monitor website traffic and customer reviews to recommend site enhancements.
- Manage and create data structures coming in from 3rd party vendors.
Requirements
- Master's degree in Information Systems, Digital Marketing, Data Analytics or related field.
- Proficiency in Tableau, Power BI, and Microsoft Excel for reporting, data manipulation, and analysis.
- Experience with SQL, Python, and Machine Learning to analyze data and identify trends.
- Ability to work with and analyze large volumes of data while maintaining integrity.
- Familiarity with digital analytics tools including Adobe Analytics, Google Analytics, and IBM.
- Experience in building and understanding attribution models for calculating ROI.
- Knowledge of cloud platforms like AWS and GCP, including EC2, VPC, and S3.
- Experience presenting complex data sets effectively to executive leadership.
Benefits
- Choice of medical, dental and vision plans.
- Benefit programs that protect income due to illness or injury.
- Paid family leave.
- Robust paid time-off program.
- Paid holidays.
