About the position
The Senior Digital Marketing Specialist is responsible for the development, execution and tracking of digital marketing for the organization. Under the direction of the Director of Marketing, this role will be responsible for the planning, building, and implementation of digital marketing campaigns across multiple channels and platforms. This position will also champion and deliver exceptional and compelling internal communications that supports the development of internal facing communications and content. The Senior Digital Marketing Specialist must be service oriented with high personal standards and hands-on work style. The position requires a person that is a self-starter, capable of working on multiple projects while meeting deadlines simultaneously. The day-to-day will revolve around developing engaging content, coordinating multimedia projects, managing social platforms, and assisting with storytelling across channels—including social media, email, podcasts, webinars, and print.
Responsibilities
- Develop high-quality followers and build engagement across main social channels: Facebook, Instagram, Twitter, YouTube, and LinkedIn.
- Plan, execute and optimize omni-channel campaigns including paid search, email, social, display, etc. to meet digital pipeline generation.
- Collaborate cross-functionally across the organization to coordinate, deliver, and measure digital marketing campaigns.
- Draft original copy for emails, social media, website landing pages, and digital ads that align with brand tone and marketing goals.
- Manage and update website content with relevant and consistent messaging. Partner with web developers as needed.
- Lead and Optimize SEO, SEM, PPC Google strategy, including Google Analytics and organic traffic optimization.
- Design memorable, shareable, and useful content that drives genuine engagement.
- Measure, analyze and report the results of campaign performance to deliver accurate, actionable insights for data-driven marketing decisions.
- Ensure marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
- Keep up on latest digital trends and technologies affecting markets.
- Inform, coach, and train internal stakeholders on digital marketing topics.
- Develop, edit, schedule, and post social media content.
- Partner with key stakeholders to craft and design company messages, including presentations, emails, and internal campaigns.
- Gathers content from multiple sources and develops communications for various communications including leadership messages, intranets, town halls, newsletters, video, presentations and new social media.
- Identifies and liaises with the stakeholders about opportunities for communications to other groups to increase communication effectiveness and alignment.
- Collaborate with leaders to develop communications and promotional materials.
- Contribute to messaging themes and content development for internal campaigns and events.
- Assist in ongoing review and refresh of key team member touchpoints.
- Assist with podcast and video content development, including brainstorming segments, scripting, and basic storyboarding.
- Create branded visuals using Canva or Adobe templates for use in digital and print formats.
- Fulfill other responsibilities and duties as assigned.
Requirements
- Bachelor’s degree in Advertising, Marketing, Communications or Related Field required.
- 5+ years of digital marketing experience required; proven success in SEO/SEM and digital ad platforms.
- Advanced knowledge of SEO (search engine optimization) and the ability to create and effectively manage organic search campaigns.
- Expert level knowledge in website content management systems – especially WordPress.
- Knowledge of HTML and CSS to make changes to the website, customize and perform content experiments, and design landing pages independently.
- Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and LinkedIn Ads.
- Solid understanding of data privacy regulations.
- Extensive knowledge of social media design principles.
- Excellent communication skills, both verbal and written.
- Strong project management skills.
- Exceptional attention to detail, organizational, and prioritization skills required.
