Senior Director Consumer & Patient Marketing

Arcutis Biotherapeutics

1d

About The Position

The Senior Director, Consumer & Patient Marketing will play a central role in shaping how Arcutis builds awareness, drives patient acquisition, and sustains brand relevance across the dermatology portfolio. This leader will own consumer and direct-to-patient marketing programs — from talent and influencer partnerships to alternative access initiatives — while contributing to portfolio-level brand strategy and franchise planning.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred
• 8–12 years of pharmaceutical, biotech, or consumer healthcare marketing experience, with at least 3 years managing direct reports
• Experience leading or playing a significant role in celebrity, talent, or patient-advocate-driven consumer campaigns, including ownership of execution and measurement
• Hands-on experience executing non-traditional media or influencer activations across digital and emerging channels
• Familiarity with telemedicine, cash-pay, or alternative patient access marketing programs and associated performance metrics
• Experience working on a branded product competing against generic alternatives, with demonstrated ability to develop and communicate meaningful differentiation
• Strong analytical and project management skills, with a proven ability to manage multiple programs simultaneously in a fast-paced environment
• Working knowledge of DTC regulatory requirements for prescription pharmaceutical advertising under FDA guidance

Nice To Haves

• Dermatology or adjacent specialty experience preferred
• Experience contributing to a brand relaunch or in-market repositioning effort
• Familiarity with patient advocacy organizations in dermatology or immunology

Responsibilities

• Lead end-to-end development and execution of consumer campaigns, including celebrity and patient-advocate partnerships from talent identification through creative execution and performance reporting
• Define channel strategy across digital, social, streaming, and OOH to maximize reach and resonance of talent-driven activations
• Build and manage agency relationships to ensure on-time, on-budget delivery of consumer programs
• Identify and execute non-traditional media activations — including connected TV, podcasts, social commerce, and experiential — that extend the brand beyond legacy linear TV
• Partner with media agencies and digital teams to test emerging channels and build measurement frameworks linking media spend to patient outcomes
• Develop and execute marketing strategies that drive patient acquisition through telemedicine platforms, cash-pay programs, and alternative access hubs
• Establish and track KPIs for patient pull-through across access channels, ensuring marketing investment translates to patient starts and persistence
• Collaborate with Market Access, Trade, and Patient Services to align consumer programs with broader access and affordability initiatives
• Support and contribute to brand evolution and relaunch initiatives, grounding recommendations in patient and consumer insights and ensuring consistent execution across channels
• Assist in portfolio investment planning, providing brand-level input into resource allocation decisions and lifecycle management priorities
• Develop differentiation strategies for branded products competing in generic-heavy categories, clearly articulating the clinical and experiential value drivers that justify premium positioning
• Lead and develop a team of consumer and patient marketing professionals, providing clear direction, regular feedback, and meaningful growth opportunities
• Foster a collaborative, results-oriented team culture where high performance is expected and recognized
• Partner effectively with Sales, Medical Affairs, Market Access, and Regulatory to ensure consumer programs are aligned, compliant, and commercially impactful

What This Job Offers

• Job Type: Full-time
• Career Level: Director