Senior Director, Demand Generation & Campaigns

Tanium•Emeryville, CA

20h•Hybrid

About The Position

The Senior Director of Integrated Marketing is a global strategic leader responsible for architecting and executing Tanium’s end‑to‑end integrated marketing strategy. This role brings together messaging, audience targeting, channels, and cross‑functional execution into a cohesive, high‑impact GTM engine that drives awareness, demand, pipeline, and revenue. Reporting to the SVP of Growth Marketing, this leader owns the company’s global tiered campaign framework and orchestrates multi-channel programs that span broad‑based channels, webinars, trade shows, email and nurture, sponsored content, and other demand motions. They will partner closely with Product Marketing, Digital/Web, Events, Field & Partner Marketing, SDR, Sales, and Customer Marketing to ensure programs land seamlessly across regions and deliver measurable business impact. This is a rare opportunity to lead a global integrated marketing organization inside a fast‑growing category leader. You will shape how Tanium shows up in the market, elevate our narrative, orchestrate multi‑channel excellence, and build a world‑class engine that drives awareness, demand, and long-term growth. This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

Requirements

15+ years' experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results.
5+ years' experience leading and managing a team (5+) direct report
Experience with Marketing Automation is required. (Marketo experience a plus)
Experience with Intent Platforms (6Sense)
Experience with Salesforce CRM
BA/BS or equivalent industry experience required

Responsibilities

Lead Global Integrated Marketing Strategy
Develop and own Tanium’s global integrated marketing strategy, aligning messages, audiences, and channels across the full customer journey.
Design and govern the tiered campaign framework (Tier 1, 2, 3), ensuring consistency and scalability across corporate, regional, and partner motions.
Partner closely with Product Marketing to translate positioning, personas, and product launches into unified global campaigns.
Own Broad‑Based Marketing Channels
This role directly owns and leads strategy, execution, and optimization for broad‑reach and high‑impact channels, including:
Webinars & Virtual Events
Build the global webinar strategy, including editorial calendar, thought leadership, product demos, and partner-led sessions.
Ensure webinars integrate into campaigns, nurture streams, and regional/industry GTM motions.
Optimize conversion, attendance, and follow‑up workflows across SDR and marketing.
Trade Shows
Partner with Events to define the global trade show strategy and ensure event presence is tightly integrated with global campaigns.
Define pre‑event, onsite, and post‑event marketing flows to maximize engagement, lead capture, and pipeline impact.
Email, Nurture, and Lifecycle Programs
Own global nurture strategy, including segmentation, audience journeys, messaging, testing, and automation.
Architect multi‑touch sequences aligned to buyer stage, account tier, intent signals, and product interests.
Ensure email programs support both demand and expansion motions.
Sponsored Content & Paid Programs
Develop and manage sponsored content strategy (analyst reports, content syndication, publisher partnerships).
Evaluate channels and partners for ROI, relevance, and audience match.
Integrate sponsored programs into campaign architecture and funnel measurement.
Build & Execute Multi‑Channel Integrated Campaigns
Lead the creation and execution of full‑funnel integrated programs, bringing together broad‑based channels (webinars, events, email, content syndication) with digital, paid, ABM, and field marketing.
Partner with channel owners across Digital, Web, Events, and PMM to ensure cohesive activation and messaging consistency.
Oversee campaign briefs, calendars, creative development, activation plans, and optimization cycles.
Cross‑Functional Alignment & Orchestration
Act as the connective leader between Product Marketing, Digital, Events, Field & Channel Marketing, SDR, and Sales to ensure programs land correctly and drive business outcomes.
Facilitate GTM planning rhythms, cross‑functional checkpoints, and integrated execution workflows.
Ensure global campaign programs are localized and leveraged effectively in EMEA, APJ, and Americas.
Funnel, Revenue & Performance Optimization
Own campaign performance frameworks, including pipeline contribution, CAC efficiency, conversion performance, and ROI across all broad‑based programs.
Partner with Marketing Ops, RevOps, and Sales Ops to define dashboards, attribution models, and forecasting processes.
Identify insights from campaign and channel data to guide spend optimization and future planning.
Team Leadership & Operational Excellence
Lead a high-performing integrated marketing team and mentoring function.
Build scalable processes, toolkits, templates, and operating models for campaign execution across global teams.
Partner with Marketing Operations to refine the martech stack enabling webinars, email, events, content syndication, and measurement.
Budget, Vendor & Agency Management
Own budget planning and investment strategy for broad‑based channels and integrated campaigns.
Manage external agencies and vendors supporting webinars, events, creative production, and sponsored programs.
Evaluate performance, negotiate contracts, and optimize vendor mix.