About the position
We are seeking a Senior Director of Digital Acquisition and Revenue Marketing (Growth) to lead and optimize Freshworks' digital marketing strategy. This key leadership role will focus on developing strategies, driving execution, and scaling a high-performing team to drive demand generation and revenue growth through digital channels. You will work cross-functionally with sales, marketing, and operations teams to ensure alignment and deliver measurable results, while fostering innovation and operational excellence. The ideal candidate will have a strategic, data-driven mindset, with deep expertise in SaaS, product-led growth (PLG), trials, and full-funnel performance marketing. You'll bring extensive experience in digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer.
Responsibilities
- Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, Affiliate marketing, display, email, and ABM.
- Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.
- Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.
- Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
- Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.
- Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.
- Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to our inside sales team's queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement.
- Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.
- Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making.
Requirements
- 12+ years of experience in SEO and content marketing, preferably in B2B SaaS.
- Proven experience leading SEO strategies and demand gen content efforts at scale.
- Strong expertise in technical SEO, content strategy, local SEO, and link-building.
- Experience managing SEO agency relationships and internal teams.
- Deep understanding of demand gen funnels and content-driven customer journeys.
- Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools.
- Experience with marketing automation tools, A/B testing, and conversion rate optimization.
- Working knowledge of HTML, CMS platforms (WordPress), and web development best practices.
- Ability to influence and collaborate across cross-functional teams.
- Experience using AI and automation to scale content creation and optimization.
- Strong written and verbal communication skills, with a thought leadership mindset.
Benefits
- Multiple options for medical, dental, vision, disability and life insurance.
- Flexible time off (plus paid US holidays).
- Commuter benefits (attached to a flexible spending account).
- Wellness benefits.
- Adoption and parental leave benefits.
