Senior Director, Digital Advertising

PLUS Communications • Arlington, VA

1d • Hybrid

About The Position

The Company: PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more! PLUS Communications is seeking a creative and hard-working Senior Digital Advertising Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day.

Requirements

• At least 6+ years of relevant experience in the digital advertising space.
• Proficient with ad servers, like CM360, Google Ads, Meta Ads, X Ads, and DSPs, like The Trade Desk and StackAdapt.
• Demonstrated equivalent experience is accepted.
• Proficiency in Excel with an understanding of basic formulas to deliver error-free, scalable work.
• Experience handling $5 million in advertisement spending.

Nice To Haves

• Past agency experience is a plus.

Responsibilities

• Oversee and optimize ad operations, ensuring seamless execution of video and display campaigns across a diverse range of publishers using ad servers like CM360, while driving efficiencies and process improvements.
• Lead strategy and execution for programmatic media buys across demand-side platforms like The Trade Desk and StackAdapt, ensuring alignment with broader digital marketing goals.
• Develop and implement a data-driven approach to campaign performance, proactively analyzing trends, optimizing budget allocations, and guiding external teams on pacing, audience saturation, and KPI performance.
• Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients.
• Drive innovation and best practices across the digital advertising team by enhancing reporting frameworks, spearheading training initiatives, and establishing rigorous quality assurance protocols.

Benefits

• We offer competitive compensation with an opportunity for a year-end bonus.
• Medical, dental, vision, 401k, and life insurance.
• We also offer a paid parental leave program, paid vacation, paid sick leave and employer subsidy for commuter expenses.
• In addition, we have a hybrid work environment.
• PLUS Communications is an Equal Employment Opportunity (EEO) employer.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed