About the position
ROLE LOCATION: North America. The location of the positions and whether relocation benefits are provided will be discussed at the time of offer. In instances where relocation is provided, current mobility policies will apply. All policies are subject to amendment, revision, or discontinuance at the sole discretion of the Company. We are looking for a dynamic leader to evolve how we approach the procurement of media and of associated media services for the North America OU. The Sr. Director, Global Marketing Procurement Director for North America Media manages strategic sourcing initiatives for NA media activities. The role works alongside and as extended member of the NA marketing organization and with OU IMX, legal, commercial and finance teams. The role will also work in close collaboration with the other members of the GMP Media Tower. The bullseye of the role is to ensure we are partnering closely with the business to source best 'fit for purpose' media inventory at the best price, planning and buying expertise, media owner and platform partnerships and measurement and evaluation provision to support the business strategy and targets through excellent negotiation skills, contract and agency relationship management and ability to drive incremental value and extended ROI from all partnerships. The role reports to the Senior Director Global Media within Global Marketing Procurement and is responsible for $1,000m+ of direct marketing spend annually. The successful candidate will be a key partner to the NA marketing community.
Responsibilities
- Lead the negotiation of the commercial terms which deliver the media planning and buying scope for the $1bn media spend in North America
- Provide knowledge and media services expertise to leverage spend, increase value, and decrease total cost to serve
- Ensure that the agency fulfills its duties through performance management routines and use of 3rd parties to validate and benchmark media plan delivery
- Work with the IMX team in NA to assess measurement criteria both for the media inventory purchased and the overall effectiveness of the campaigns e.g. cost, reach, ROI, viewability, brand safety, attention levels
- Develop & lead innovative approaches to sourcing while using analytics and processes to determine scenarios, benefits, risks and change management impact of each of those options
- Develop and maintain relationships with senior management within the OU to support and enhance the marketing strategies of TCCC NA
- Reach alignment with all stakeholders on positions and achieve mutually beneficial outcomes
- Alongside the Global Media Tower, contribute to best in class remuneration & ROI models
- Analyze industry trends and evolving technology to proactively identify supply base issues to minimize risk, protect continuity of supply, and exploit emerging opportunities that benefit TCCC
- Evaluate agency core competencies and competitive positioning using industry research and cost models if appropriate
- Build central best practice information suite, benchmarking and cost modeling approach and support continuous learning of best practice and ROI
- Identify, classify, maintain, and protect files, documentation, and sensitive information consistent with record handling and retention requirements
- Hit all company targets on savings, cash flow, sustainability, and people
Requirements
- 15+ years of total business experience alongside specific and deep knowledge of the media marketplace in but not limited to the NA market is strongly preferred
- Strong knowledge of media agencies, all available media, digital media platforms, ecommerce, retailer media, media planning and buying processes especially digital audience planning and optimization, planning tools, media audience measurement, 3rd party data, data taxonomy, media benchmarking, digital supply chain and all other associated needs and services pertaining to the effective and responsible planning and buying of media
- Ability to manage a large and varied portfolio of multi-million dollar relationships and projects and deliver on time, in full, within budget
- Ability to understand long-term implications of business decisions and balance immediate needs against those precedent-setting implications
- Ability to synthesize specific media terms and incorporate legal and brand protections into a binding agreement
- Ability to easily explore negotiation options and positions to reach outcomes that gain all parties' support and acceptance
- Outstanding verbal and written communication skills
- Ability to interpret, understand and develop contractual language
- Knowledge of the external environment in which the Company's business is conducted
- Knowledge of key business partners in their context: industry trends and competitive pressures, strategies and plans, organizational structure, decision-making process, contacts, technology infrastructure and systems
- Ability to work as part of a virtual global team to collaborate across geographic and organizational boundaries to deliver better business results and share best practices
- Ability to use data and apply robust analytics to model various business scenarios and analyze resulting cost, impact, risks, and benefits to inform and recommend business solutions
- Knowledge of sources for competitive analysis including supplier and industry data to build competitive intelligence, inform business planning and optimize decision-making
Nice-to-haves
- Experience in budget management and category management
- Familiarity with continual improvement processes and economic cost drivers
- Proficiency in Microsoft Office and strategic sourcing practices
- Experience in supplier relationship management and technical category procurement
Benefits
- Base pay offered may vary depending on geography, job-related knowledge, skills, and experience
- A full range of medical, financial, and/or other benefits, dependent on the position
- Annual Incentive Reference Value Percentage: 30
