Senior Director, Global Media

Marriott • Bethesda, MD

1d • Hybrid

About The Position

The Senior Director, Global Media, is the enterprise leader responsible for
defining Marriott International's global media vision, overseeing a multi‑region
media investment strategy, and ensuring full‑funnel performance that drives
brand strength and revenue growth. This role sets enterprise‑wide media
standards, modernizes media capabilities, and governs global‑to‑local planning
across all paid channels—including brand media, partnership media, and
performance marketing.

This executive leads Marriott’s global media agency partnership, manages
strategic relationships with priority platforms and publishers, and partners
closely with Data & Analytics, Brand, Loyalty and regional marketing teams to
deliver measurable, data‑driven media outcomes. The Senior Director also leads
Marriott’s global demand‑generation program, advancing the company’s performance
marketing maturity through rigorous testing, optimization, and cross‑channel
orchestration.

The ideal leader is a seasoned global media strategist with deep channel
expertise, strong analytical acumen, and demonstrated success driving media
transformation and operational excellence at scale.

Requirements

• 4-year degree from an accredited university
• 10+ years of progressive global media experience, including leadership of both brand and performance media programs.
• Proven experience setting global media strategy, managing significant media investments, and guiding multi‑region execution.
• Deep expertise in paid channels, including linear, OOH, programmatic, search, social, and cross‑channel media measurement
• Demonstrated success establishing media standards, frameworks, and best practices across large global organizations.
• Experience managing global agency teams and strategic media partnerships.
• Strong analytical acumen, communication skills, and stakeholder leadership capabilities.

Nice To Haves

• MBA or other relevant graduate degree (e.g., data science, business analytics)
• Knowledge of marketing measurement (e.g., MMM, matched-market, A/B, pre/post, people-based, etc.)

Responsibilities

• Define and lead Marriott’s holistic global media strategy across brand and performance channels, including lower‑funnel demand‑generation media.
• Develop and maintain global media investment guidelines, audience frameworks, channel strategies, and standards that enable local adaptation while ensuring global consistency.
• Establish best practices for media excellence, ensuring all regions adopt unified measurement frameworks, quality benchmarks, and optimization processes.
• Oversee full‑funnel media planning and performance across global paid channels—including performance media (search, programmatic, paid social), partnership media, and brand activations.
• Scale Marriott’s global lower‑funnel acquisition and demand‑generation program through rigorous optimization, experimentation, and data‑driven iteration.
• Ensure regions have clear strategic direction and standardized operating models that help them deploy media efficiently and effectively.
• Partner with the Data & Analytics team to lead global media measurement, reporting, and insights
• Guide testing roadmaps and optimization strategies rooted in performance data, consistent with best‑practice expectations for global media leaders
• Translate insights into actionable global guidance that improves ROI and drives continuous capability advancement.
• Lead Marriott’s global media agency relationship, ensuring strategic excellence, operational performance, and innovation across markets.
• Serve as Marriott’s executive lead for the company’s most strategic global media partners (e.g., major platforms, publishers, tech partners).
• Partner with regional and cross-functional teams (e.g., Marriott Bonvoy cobrand credit cards, Loyalty, Boutiques, etc.) to drive integrated planning and execution.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 5,001-10,000 employees