About the position
The Senior Director of Ski & Ride School Marketing is responsible for creating the data and insight-driven marketing strategy to grow revenue for Vail Resorts' Ski & Ride School line of business. This role will be responsible for driving revenue growth by defining product strategy and marketing plans leveraging a deep, data-driven understanding of the Ski & Ride School guest across our North American destination resort portfolio, including guest segments, performance trends, and addressable markets. This leader will work cross-functionally with leaders in Resort Operations, Guest Analytics, Guest Services, Marketing and other areas of the business to effectively define, align, execute and scale strategic plans. This leader will directly manage a core team of marketers to define the data-driven product and go-to-market strategy and ensure strong strategic execution through partner teams across Paid and Owned Channels, and partner closely with Ski & Ride School Operations to drive innovation for future growth.
Responsibilities
- Ownership of defining and aligning the data and insight-driven revenue growth strategy for the Ski & Ride School line of business
- Accountability for revenue performance drivers, working with high agility to continually optimize to drive results in-season
- Create compelling, guest-centric go-to-market plans leveraging paid, owned and earned channels and working very collaboratively with marketing teams across the enterprise
- Attract, hire and develop top talent to serve the needs of the business
- Lead cross-functionally, influencing VP and Executive Committee stakeholders with data, and draw clear narratives from complex data sets
- Manage complex projects and partner with cross-functional teams to deliver results in a fast-paced, results-oriented environment
- Lead with curiosity, demonstrating ability to self-direct learning and navigate a complex business and stakeholder environment
Requirements
- 10+ years experience and proven track record owning and driving results
- 5+ years as a leader of individuals and teams; track record of developing self and others for growth
- Bachelors degree; MBA preferred
- Proven track record developing data-driven business strategies that are translated into compelling go-to-market plans with measurable outcomes
- Continuously adapts to change, navigates ambiguity, and continuously improves strategy and execution to influence the best possible outcome
Benefits
- Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
