Senior Director Marketing Campaign Execution and Program Management

Empower

10d • $138,000 - $200,100 • Hybrid

About The Position

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them. Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself. The Senior Director, Campaign Execution & Program Management leads the end-to-end delivery of marketing campaigns across channels and platforms, translating strategy into high-quality, compliant execution at scale. This role owns the campaign delivery engine, ensuring speed-to-market, operational rigor, and measurable outcomes across both B2B and B2C initiatives. The role manages multi-layer teams, including Directors and Senior Managers responsible for campaign development and program management, and partners closely with Marketing Strategy, Product, IT, Data & Analytics, Creative, and Compliance to deliver consistent, scalable, and data-driven campaign execution.

Requirements

• 15+ years of experience in campaign operations, lifecycle marketing, marketing operations, or a related discipline.
• 7+ years of experience leading multi-layer teams, including managing senior leaders such as Directors and Senior Managers.
• Extensive experience in multi-channel campaign execution and marketing automation platforms.
• Demonstrated senior-level program and portfolio management experience in complex, matrixed organizations.
• Proven ability to influence and communicate effectively across strategy, creative, technical, and compliance partners.
• Strong data-driven mindset with experience using performance insights to diagnose issues, prioritize trade-offs, and drive continuous improvement.
• Demonstrated experience supporting both B2B and B2C marketing communications and underlying infrastructure.
• Track record of improving campaign cycle time, quality, and scalability through process standardization and platform enablement.
• Experience operating in global or regional execution models, including localization and time zone coordination.
• Experience modernizing campaign workflows through automation and AI under strong governance frameworks.
• Bachelor’s degree required.

Nice To Haves

• Advanced degree and/or relevant certifications (e.g., PMP, Agile, platform certifications) preferred.
• Background in financial services or other regulated industries preferred.

Responsibilities

• Lead the full campaign lifecycle, including intake and discovery, design, build and QA, launch, live optimization, and post-campaign analysis.
• Translate campaign strategy briefs into executable plans by defining scope, channel mix, audiences, assets, timelines, dependencies, risks, and prioritization.
• Partner with Data Science, Product, and IT to define campaign requirements, data needs, decision logic, and personalization while ensuring feasibility, scalability, and regulatory compliance.
• Oversee campaign build and testing activities, including templates, dynamic content, segmentation, triggers, and enforcement of documentation and naming standards.
• Ensure rigorous quality assurance processes are completed prior to launch and that approval workflows and audit trails are maintained.
• Coordinate campaign launch readiness, manage deployment issues, and lead rapid resolution of incidents or defects.
• Drive experimentation, mid-flight optimization, and continuous improvement using performance data and testing insights.
• Deliver post-campaign reporting and learning agendas, identifying insights, root causes, and recommended changes for future campaigns.
• Establish and lead portfolio-level governance, including capacity planning, SLAs, dependency management, risk escalation, and stakeholder communication.
• Design, implement, and continuously improve standardized workflows and playbooks to increase throughput, consistency, and execution quality.
• Define and enforce quality, compliance, consent, suppression, accessibility, and regulatory controls in partnership with Legal and Compliance.
• Build, lead, and develop a multi-layer organization; define role clarity and career paths; coach leaders on execution excellence and cross-functional influence.
• Partner with Marketing Technology teams to evolve platforms and integrations (e.g., MAP, CRM, CDP, analytics) and improve data quality for targeting and measurement.
• Establish dashboards and reporting cadences aligned to engagement, conversion, unsubscribe rates, and other campaign performance metrics.

Benefits

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

What This Job Offers

• Job Type: Full-time
• Career Level: Director