Senior Director, Marketing HCP, Primary Biliary Cholangitis (PBC)

About the position

The Senior Director of HCP Marketing, Primary Biliary Cholangitis (PBC), will lead the Healthcare Professional (HCP) strategy and execution of Gilead’s Primary Biliary Cholangitis (PBC) business. This key leadership role will ensure the success of the PBC business today, and prepare for an evolving future market including competitive readiness for new entrants and development of the strategy and plan for a new indication. This role will report to the Executive Director of Marketing.

Responsibilities

• Oversee the development and implementation of strategic and tactical promotional plans for HCPs
• Develop the PBC Plan of Action (POA) for field sales teams and coordinate with Commercial Learning and Development (CL&D) to guide implementation.
• Lead competitive readiness planning to understand the evolving PBC market & prepare for future market entrants
• Lead launch readiness strategy and tactical planning for potential new indication.
• Distill market research findings into insights that support the strategy, messaging, and execution.
• Coordinate with the market insights team to set the future direction for insight generation
• Develop and deliver presentations to a range of internal stakeholders including leadership team, field team, and cross functional colleagues.
• Cultivate customer relationships with thought leaders, key customers, and professional organizations
• Represent Marketing on the promotional review committee to guide the review and approval of marketing tactics, manage timelines, and ensure compliance with all relevant laws, regulations and policies.
• Manage HCP marketing budget closely and ensure expenditure is aligned with the brand strategy and tactical plans.
• Actively monitor impact and provide recommendations for marketing mix allocation.
• Work with commercial operations to establish appropriate procedures, systems, metrics, and infrastructures
• Oversee all agency relationships and performance while leveraging each agency's area of expertise for the business and facilitating their collaboration when needed to meet business needs
• Closely manage HCP promotions budget and prioritize execution effectively

Requirements

• Bachelor's Degree and Fourteen years of Experience OR Masters' Degree and Twelve years of Experience OR Ph.D. and Twelve years of Experience
• Experienced HCP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders
• Strategic and analytical thinker with innovative mindset that can make accountable decisions, prioritize tradeoffs, and effectively communicate recommendations among a set of key strategic choices
• Deep expertise in developing pharmaceutical brand strategy and implementing a plan of action, as well as demonstrated ability to develop HCP targeting strategy and drive activation.
• Excellent leadership skills with proven ability to lead change, and directly manage and mentor others are required.
• Interpersonal skills with ability to cross-functionally lead, collaborate with focus, resolve conflict and drive consensus among individuals from a variety of perspectives, cultures, and disciplines to enable action and tangible results
• Demonstrated track record of successful pharma/biotech marketing
• Strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making
• Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels.
• Superior project management skills and effective at directing and overseeing multiple projects/priorities
• Experience with complex budget management
• Experience successfully developing external relationships leading to brand advocacy
• Strong product launch experience and experience in competitive markets required.

Nice-to-haves

• MBA with 12+ years of marketing experience, primarily within pharma/biotech preferred.
• Healthcare professional promotional expertise in prior roles is required.
• Prior people management experience is required with the desired sales leadership experience.
• An extensive understanding of pharmaceutical regulatory requirements and their impact on the development of marketing materials, experience, or exposure to Gilead franchises is preferred.
• Firm command of financial management, expense budget forecasting, and tracking required.
• Prior relevant therapeutic area experience: rare disease, liver, or immunology preferred.
• US launch experience in a competitive market space preferred.

Benefits

• Company-sponsored medical, dental, vision, and life insurance plans
• Discretionary annual bonus
• Discretionary stock-based long-term incentives
• Paid time off