About the position
Blizzard Entertainment is seeking a Senior Director, Marketing Strategy & Planning to strengthen our global marketing efforts across legendary franchises like Warcraft, Overwatch, and Diablo. This leader will be responsible for defining Blizzard’s short-to-long-term marketing frameworks, ensuring our campaigns and live service marketing are insight-driven, audience-focused, and built for sustained franchise growth. Reporting to the VP of Product Marketing & Strategy, this role will collaborate closely with product marketing, brand & creative marketing, social & content marketing, international, growth, analytics, finance, product, and development teams to establish strategic frameworks and rituals, optimize marketing investments, and improve campaign effectiveness.
Responsibilities
- Lead global marketing strategic planning across Blizzard’s portfolio, ensuring alignment with business goals and franchise priorities.
- Define and implement multi-year marketing strategies, identifying opportunities for innovation, audience expansion, and competitive differentiation.
- Establish clear marketing frameworks that guide annual planning, campaign execution, and performance optimization.
- Collaborate with analytics to establish marketing KPIs and measurement frameworks, ensuring campaigns are data-driven and performance-oriented.
- Collaborate with analytics, finance, and business operations to optimize marketing investment strategies across Blizzard’s portfolio.
- Drive strategic insights, executive marketing reviews, and reporting to inform decision-making and continuously refine marketing effectiveness.
- Leverage industry trends, competitive positioning, and player insights to identify new opportunities for marketing impact.
- Build, lead, and mentor a high-performing marketing strategy & planning team, fostering a culture of innovation, collaboration, and accountability.
- Serve as a thought leader within Blizzard Leadership, influencing senior leadership on marketing priorities, budget allocation, and strategic bets.
Requirements
- 15+ years of experience in strategy, planning, strategy consulting, or FP&A within gaming, entertainment, or consumer tech.
- Expertise in portfolio management, multi-channel marketing execution, and audience segmentation.
- Strong analytical mindset, with experience using data-driven insights to optimize marketing investments and performance.
- Deep understanding of the gaming landscape, including player behaviors, industry trends, and competitor strategies.
- Exceptional leadership and cross-functional collaboration skills, with a track record of influencing stakeholders across complex organizations.
- Experience with live-service game marketing.
- Expertise in global marketing planning across key international markets.
- Passion for Blizzard games and a deep appreciation for player-first marketing.
Benefits
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance.
- 401(k) with Company match.
- Tuition reimbursement, charitable donation matching.
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave.
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others.
- Relocation assistance if required to move geographic locations for the job.
