Senior Director, Marketing

About the position

The Senior Director, Marketing, is responsible for contributing to the overall marketing strategy, developing and supporting marketing campaigns, ensuring brand alignment and measuring the return on investment of various campaigns. This role leads the marketing team to contribute towards the overall marketing strategy and organizational goals. Bedrock has an in-office work environment at our headquarters in downtown Detroit, MI. This role is not eligible for a remote or hybrid work schedule. We currently offer, subject to change, the flexibility to work from home on Fridays, but, based on business need, one could be required to be in the office.

Responsibilities

• Support the development and implementation of strategic marketing plans that align with company brand and growth strategies driving team vision of creative, social and multimedia assets
• Collaborate with Design and Multimedia teams to oversee the organization's content strategy, production, prioritization, timeliness, and budget of initiatives
• Oversee website platforms and ensure utilization of best-in-class technology and trends to optimize sites for performance, accessibility and overall user experience
• Create and execute multi-channel marketing campaigns resulting in increased brand awareness for Bedrock, the cities of Detroit and Cleveland and individual developments
• Determine success of campaigns by establishing performance metrics and overseeing timely reporting of insights; analyze market trends, competitor activity and customer behavior to identify opportunities
• Create compelling copy across all channels including websites, brochures, paid and organic social media, advertising and various communications -- drive unique storytelling and tone of voice across multiple brands
• Drive lead generation across the residential and commercial portfolios contributing to increased occupancy and overall leasing momentum
• All other duties as assigned

Requirements

• Bachelor's degree in marketing, communications or relevant field preferred
• 2+ years of experience in a leadership role
• 10+ years of experience in a marketing role
• Strong preference for experience in commercial real estate, hospitality, or similar industries