Senior Director of Commercialization & Go To Market Strategy – Payments Networks

FIS Global•Atlanta, GA

About The Position

We are seeking a Senior Director of Commercialization & Go‑To‑Market Strategy to lead the brand and CPG track for our Payments Networks division with a focus on Smart Basket, and secondary responsibility for adjacent loyalty solutions. This is a senior individual contributor role responsible for defining how our loyalty and commerce capabilities are positioned, priced, and sold into the Brand and CPG ecosystem. The role serves as a strategic partner to Sales, a commercial voice to Product, and a subject matter expert to the broader organization. The ideal candidate brings deep experience working with or for consumer brands in the promotional and shopper marketing ecosystem, understands how brands allocate trade and marketing spend, and can translate platform capabilities into compelling, scalable commercial offerings.

Requirements

7+ years of experience in CPG, Brand marketing, shopper marketing, promotions, retail media, or adjacent commercial roles
Direct experience working with or for consumer brands in the promotional spend ecosystem
Strong understanding of how brands plan, fund, and measure promotions and marketing
Experience commercializing platform, SaaS, or data‑enabled solutions into enterprise clients
Proven ability to translate complex capabilities into clear commercial value propositions
Executive‑level communication skills and comfort engaging senior brand stakeholders
Ability to manage and prioritize multiple engagements in parallel with a strong agency for driving revenue

Nice To Haves

Experience selling or enabling sales to Brands, Shopper, Trade, or Media teams
Exposure to loyalty platforms, payments‑adjacent products, or retail media networks
Experience influencing pricing, packaging, and GTM strategy without direct revenue ownership
History of partnering cross‑functionally with Product to shape roadmap priorities

Responsibilities

Go‑To‑Market & Commercialization Strategy
Define and own the Go‑To‑Market strategy for Payments Networks with a primary focus on Brands
Design commercial models, pricing, and packaging recommendations enabling scalable brand monetization
Identify priority market segments, buyer personas, and use cases within the promotions and payments ecosystem
Inform build‑vs‑partner decisions across retail media, promotional funding, and loyalty monetization
Brand & Ecosystem Engagement
Build and maintain senior‑level relationships with Brands and adjacent ecosystem partners
Leverage existing relationships to shape early demand, partnerships, and commercialization pathways
Act as a knowledgeable voice on shopper marketing, trade spend, brand-funded offers, and retail media adjacency
Sales Enablement & Deal Support
Partner with Sales in early‑stage deal strategy, pitch framing, pricing, and value articulation
Serve as the first‑line subject matter expert for Sales support, helping to close deals
Provide support on commercial structuring, contract reviews, redlines, and escalation scenarios
Operate as a strategic consultant to Sales rather than a quota‑carrying overlay
Product & Market Feedback Loop
Translate market, client, and sales feedback into actionable inputs for Product Management
Influence roadmap priorities by connecting real‑world brand demand with product growth
Ensure product capabilities can be clearly monetized, positioned, and sold at scale
Cross‑Functional Leadership
Collaborate closely with Product, Sales, Legal, Finance, and peer GTM leaders
Help establish best practices for launching and scaling new commercial offerings
Contribute to a cohesive, aligned GTM approach across Payments Networks products