Senior Director of Digital Marketing

Stanley Martin Homes•Reston, VA

11d•Onsite

About The Position

At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does. Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first. Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible. If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of. Explore Opportunities Today The Senior Director of Digital Marketing will be responsible for setting the digital marketing and marketing technology strategy overseeing digital advertising, email marketing, social media, search engine optimization, website content and conversion, performance data and analytics, and the broader marketing technology stack including Salesforce. This person will report to the Senior Vice President of Marketing and be part of the sales and marketing leadership team lending expertise and counsel.

Requirements

BS degree in marketing, analytics, information technology and/or a related field
12+ years of digital experience rooter in digital marketing
7+ in leading a digital marketing team in a corporate and/or agency setting
Must understand the full digital marketing mix and be able to communicate technical aspects of a campaign in an easily digestible manner
Experience with website analytics tools
Experience with Salesforce and marketing automation platforms (Salesforce Marketing Cloud, Pardot, etc.)
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in digital marketing
Excellent communicator in both verbal and written formats to compellingly and effectively influence cross-functional teams and senior leaders
The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
This position is four days a week in office

Nice To Haves

MBA/Masters degree a plus
Digital advertising agency experience a plus

Responsibilities

Manage the digital marketing and marketing technology teams to develop innovative digital solutions for the organization
Manage and advance digital marketing strategies and practices to promote our product online, enhance our overall online presence and drive qualified leads to our website
Manage and advance our marketing technology infrastructure optimizing existing platforms, identifying, and implementing new marketing technology platforms, and driving maximum utilization of our Salesforce products
Lead the process in developing the journey for the digital homebuyer process ensuring an enhanced and consistent experience for customer growth and enhanced homebuyer engagement
Set a multi-year strategy to grow sales and homebuyer engagement digitally
Educate the marketing and design teams on digital strategies and practices that attract, engage, and convert new homebuyers
Develop digital marketing plans, media plans, and website improvement plans to enhance the online customer journey and experience
Develop and lead the SEO projection roadmap, identifying key areas of growth and partnership with cross functional teams to drive prioritization and execution
Manage digital marketing vendor relationships
Own reporting and data analysis for digital marketing initiatives to measure impact, ROI and website metric trends
Determine benchmarks and annual KPIs to measure marketing effectiveness and identify areas to optimize marketing spend and efforts
Work in partnership with IT to evolve StanleyMartin.com to provide a superior user experience that maximizes homebuyer interactions and optimizes SEO
Stay on top of trends in digital marketing and the homebuilding market to best influence how our digital marketing plays a role in our overall success
Grow, develop and manage a high-performing team of Digital Marketing professionals
Ensure a high level of internal client satisfaction with a focus on responsiveness, resolution of problem situations, and successful completion of deliverables
Consistently explore new opportunities for innovation and testing via new vendors, platforms, and proactively deliver recommendations with a goal of reaching and exceeding the KPIs set
Direct the implementation of the strategy, content and ongoing maintenance of digital platforms (websites, social media, email, digital advertising, SEO and SEM) with the marketing team
Manage the digital marketing budget and annual spend
Approach every day and opportunity with innovation and an open mind
Attention to detail
Solution oriented
Strong analytical skills
Positive attitude
Strong communication skills (written and verbal)
Intellectual curiosity

Benefits

Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
12 weeks of paid maternity leave through our Short-Term Disability Plan
Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
Continue your education with tuition and certification reimbursement
Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
Protect yourself from identity theft or travel mishaps with our no-cost coverage
Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon
Get access to your paycheck early with an advanced pay option through Dayforce Wallet
Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more