Senior Director of Marketing (Restaurants/Hospitality)

Specialty Restaurants•Costa Mesa, CA

18h

About The Position

The Senior Director of Marketing will lead brand, growth, and guest engagement strategies across an expanding restaurant portfolio of 11 distinct concepts operating in four states. This role is responsible for building scalable marketing systems while preserving each brand's unique identity. The ideal candidate is both a big-picture strategist and a hands-on operator with deep experience in hospitality, multi-unit marketing, and team leadership.

Requirements

10+ years of marketing experience, with at least 5 years in a senior leadership role
Proven success in multi-unit, multi-brand restaurant or hospitality environments
Strong understanding of digital marketing, performance media, and guest data strategies
Experience leading teams and managing agencies and vendors
Highly analytical with the ability to translate data into action
Excellent communication, leadership, and stakeholder-management skills
Willingness to travel across markets as needed

Nice To Haves

Experience supporting rapid growth, new concept launches, or geographic expansion
Background in casual or fast-casual dining, bars, or lifestyle hospitality brands
Familiarity with loyalty platforms, POS integrations, and restaurant tech ecosystems

Responsibilities

Own and evolve the overarching marketing strategy across all restaurant concepts while maintaining distinct brand voices and positioning
Develop annual and long-term marketing plans aligned with company growth, revenue, and brand objectives
Partner with executive leadership on concept launches, rebrands, market expansions, and M&A integrations
Act as brand steward, ensuring consistency and excellence across all guest touchpoints
Create scalable marketing frameworks that can be customized by concept, region, and market
Lead local store marketing (LSM) initiatives to drive traffic and community engagement
Collaborate with operations to support new openings, promotions, and operational priorities
Analyze market performance and adjust strategies by region and concept
Oversee digital channels including websites, social media, email/SMS, loyalty, third-party platforms, and online reputation
Lead paid media, performance marketing, and attribution strategies to drive measurable ROI
Own guest data, CRM, and loyalty strategy to increase frequency, retention, and lifetime value
Monitor trends in restaurant marketing, tech, and consumer behavior
Guide creative direction for campaigns, menus, in-store assets, and digital content
Manage internal creative teams and/or external agencies, freelancers, and vendors
Ensure content reflects each brand's personality while meeting performance goals
Build, mentor, and manage a high-performing marketing team
Own marketing budgets across concepts; allocate resources efficiently and strategically
Establish KPIs, dashboards, and reporting to track performance and inform decisions
Champion cross-functional collaboration with operations, culinary, finance, and HR

Benefits

Industry-leading compensation package
Comprehensive Health Plans that include, a variety of medical and dental plans, employer contribution HSA for yourself and dependents.
Lifestyle Spending Account benefit, which supports you and your family in numerous ways such as through gym memberships, childcare, student loans & more!
Variety of Supplemental Benefit Plans for life's unknowns
401k with annual employer match after 12 months employment
Employer paid life Insurance throughout the length of employment
Monthly Reward Dollars to use at various company locations.
Accrued Paid Vacation
Paid/Floating holidays for 5 major holidays
Paid Sick Time renewed yearly
Education Assistance Program (EdAP) for hospitality related education growth
Employee Assistance Program (EAP) to assist with work life balance
Management Referral Program with up to a $4,000 payout for qualifying management positions