Sun Tan City/ Wellness City is seeking a highly qualified individual to fill a full-time Senior Director of Performance Marketing & 1P Data Segmentation position in Louisville, KY. This position will play a critical role as the company expert in BOTH segmenting the 1P guest data and creating unique guest journeys, offers, and marketing programs to target each segment via SMS, Email, and Media Retargeting. You will work closely with Internal Creative, eCommerce, Agency partners, and Finance & IT. This role will report directly to the CMO in our Executive Office on Market St. in Louisville, KY.