Senior Director, Payer Marketing

About the position

We are seeking an experienced and highly strategic Senior Director of Access Marketing to join our dynamic team. This senior leadership role will be responsible for developing and executing innovative marketing strategies to engage and influence B2B customers, including payers, dialysis organizations (DO), and other key stakeholders in the United States healthcare ecosystem. The ideal candidate will be a seasoned market access marketing leader with a deep understanding of the payer landscape, healthcare market dynamics, and the ability to drive growth through effective customer engagement strategies.

Responsibilities

• Lead the development and execution of B2B access marketing strategies to ensure product access, drive product adoption, and maximize product reimbursement opportunities
• Oversee and/or develop compelling strategic payer positioning that may include: value propositions for payer stakeholders, aligning clinical and economic data to support reimbursement and formulary placement
• Oversee and/or develop and implement payer and DO focused materials, digital strategies, and educational initiatives aimed at influencing population health decision maker decisions and supporting product access
• Oversee and/or develop key reimbursement materials for a field access manager (FAM) team calling on health care provider accounts
• Work effectively with cross-functional and Market Access & Patient Services stakeholders, including brand leadership, commercial operations, and HEOR, Medical, Regulatory, Patient Services, Finance, Trade, Account Management to ensure alignment of payer marketing strategies with overall business objectives
• Build and maintain strong relationships with key payer decision-makers, including insurers, PBMs, and other managed care organizations
• Lead competitive intelligence and market research to identify payer trends, challenges, and opportunities, providing actionable insights for business and marketing strategies
• Lead, mentor, and develop a team of access marketing professionals, fostering a high-performance culture and ensuring team success
• Oversee the budgeting process for payer marketing initiatives, ensuring efficient allocation of resources to achieve key business objectives
• Track and measure the effectiveness of payer marketing efforts, adjusting strategies as needed to ensure optimal results and return on investment

Requirements

• Bachelor's degree in marketing, business, or a related field, MBA preferred
• 12 - 15 years of experience or equivalent experience, particularly in the pharmaceutical/biopharma industry
• 5+ years in a leadership role focused on payer marketing, market access, or related areas
• Deep understanding of payer dynamics, healthcare reimbursement systems, and the healthcare care landscape (including Medicare, Medicaid, commercial insurers, PBMs, VA/DoD, Specialty Pharmacy, Wholesaler/Distributor, GPOs)
• Demonstrated success in developing and executing payer marketing strategies that drive reimbursement, formulary placement, and market access
• Strong leadership skills with experience in managing and developing high-performing teams
• Ability to analyze complex data and trends to inform strategy and decision-making
• Excellent written and verbal communication skills, with the ability to present complex concepts to senior leadership, stakeholders, and external partners
• Strong negotiation skills and the ability to influence key stakeholders
• High level of comfort with regulatory guidelines and compliance requirements
• Ability to thrive in a fast-paced, dynamic environment

Benefits

• 401(k) plan with generous employer match
• 12 weeks of paid parental leave
• Up to 12 weeks of living organ and bone marrow leave
• Equity incentive plans
• Health plans (medical, prescription drug, dental, and vision)
• Life insurance and disability
• Flexible time off
• Annual Winter Holiday shut down
• At least 11 paid holidays