Senior Director, Product Marketing - Channels

About the position

DoubleVerify is seeking a strategic and innovative Senior Director of Product Marketing to lead the go-to-market for the portfolio of DoubleVerify’s products across media channels. This role is integral to the product organization and will serve as a thought partner to the product management teams throughout the entire product development lifecycle. The ideal candidate will bring experience in the ad tech industry, a deep understanding of the ecosystem, team leadership skills, and a proven ability to drive cross-functional collaboration and market activation for forward-thinking solutions.

Responsibilities

• Own the success of products across online media channels, focusing on product planning and commercialization.
• Lead distributed cross-functional teams to ensure successful product launches and subsequent market penetration.
• Collaborate closely with product management organizations to influence and guide the product development lifecycle.
• Conduct thorough market research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy.
• Drive creation of compelling narratives that convert complex technologies and concepts into elegant stories.
• Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives.
• Partner with teams across Commercial, Marketing, Product, Engineering, Data Science to ensure alignment and effective execution of GTM plans.
• Serve as a subject matter expert and advocate for the measurement and activation solutions.

Requirements

• 10+ years of experience in B2B product marketing, product management, or a related field.
• Preference for a background in AdTech or MarTech, with a good understanding of the advertising ecosystem.
• Strong technical foundation with the ability to understand and articulate complex product concepts.
• Ability to form a data-driven POV and drive change to meet business objectives.
• Demonstrated ability to inspire and organize a small team of direct reports.
• Excellent storytelling abilities, including written and verbal communication.

Benefits

• Bonus/commission eligibility
• Equity
• Comprehensive benefits package