Senior Director, Product Marketing - Endpoint

About the position

As a Senior Director of Product Marketing, you will be a key enabler for all facets of our go-to-market strategy as it pertains to our endpoint platform. You’ll play a critical role on a quickly growing team with the opportunity to make a significant impact in a short period of time. You will be responsible for product messaging, positioning, sales and partner enablement, new product launches, revenue planning, and collaboration with the demand generation team. You will be the 'voice of the customer' in the way we present our products and solutions to the world.

Responsibilities

• Be the voice of the customer and oversee the marketing of the Platform suite of products and solutions.
• Be the quarterback for the product & solutions go-to-market plan that aligns with the revenue goals and develop marketing assets and overall execution plan in support of major launches.
• Analyze the market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates Tanium in the endpoint market.
• Identify target personas, understand their key business problems, and pain points, and articulate Tanium’s value proposition to drive desired outcomes.
• Work closely with product management, sales leadership, enablement, customer success, and marketing teams across all activities.
• Leverage strong content creation background to develop content, including sales tools, whitepapers, custom one-sheets, event collateral, and thought-leadership content.
• Collaborate with demand generation teams to execute targeted campaigns that drive pipeline.
• Partner with sales, product etc. to facilitate feedback and drive continuous improvement of the product positioning, sales enablement tools etc.
• Conduct market research, including buyer interviews to inform marketing content and create actionable insights.
• Present to customers, partners, and sales teams.

Requirements

• BA or BS in Marketing or equivalent experience required.
• MBA strongly preferred.
• 10+ years minimum of experience in product marketing, solutions marketing, or outbound product management required.
• Experience crafting go-to-market strategy including pricing and packaging.
• Experience marketing an enterprise software solution to address cybersecurity issues.
• Experience at a business-to-business enterprise software company required.
• Experience understanding technology at a deep level and ability translate to business needs concisely required.
• Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics.

Nice-to-haves

• Experience developing presentations to customers, sales teams, and partners preferred.
• Strong presentation skills are required. Must be comfortable speaking in front of all levels from entry-level employees to the C Suite.
• Understanding of basic branding principles: brand identity, building equity, brand voice, etc. a plus.

Benefits

• Annual base salary range of $140,000 to $420,000.
• Equity awards.
• Medical, dental, and vision plan.
• Family planning benefits.
• Health savings account.
• Flexible spending account.
• Transportation savings account.
• 401(k) retirement savings plan with company match.
• Life, accident, and disability coverage.
• Business travel accident insurance.
• Employee assistance programs.
• Disability insurance.
• Other well-being benefits.