Senior Director, Product Marketing

McKesson•Columbus, OH

About The Position

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you. CoverMyMeds is dedicated to helping patients get the medicine they need to live healthier lives. Our mission is supported by product roadmaps that redefine the future of medication access and affordability through new technology, intelligent digital solutions, and our growing network. To accelerate that journey, we are seeking a highly experienced professional to be our Senior Director of Product Marketing . This role reports to the VP, Head of Marketing and will be part of our Marketing Leadership team. As leader of the Product Marketing function, this role is accountable for the strategy, functional roadmap, execution, talent, and results of the Product Marketing team. This hands-on role will address two primary needs. First: lead the Product Marketing team to meet objectives through strong collaboration across CoverMyMeds teams along with its senior leaders, Customers, and other McKesson businesses. Second: establish the next generation of product marketing to accelerate our business strategies by implementing capabilities, creating effective working models, and developing the team. The winning candidate has demonstrated experience building product marketing capabilities. Strong and proven leadership presence is critical with an ability to quickly establish credibility across executives, senior leaders, and peer groups. They must have a well-informed, practical, and future-facing perspective on product marketing within a product-driven organization – ideally with healthcare, technology, or B2B experience. The CoverMyMeds marketing organization aspires to be a growth engine inspired by data and insights. We have a fun, caring, and results-oriented culture. Inclusivity, creativity, Customer-First, and solution-orientation are core to our team. The winning candidate will be energetic and forward-thinking, outstanding in collaboration and stakeholder management, and highly skilled in driving teams.

Requirements

Bachelor’s degree in marketing, business, or equivalent discipline
Minimum Requirements Degree or equivalent experience.
Typically requires 13+ years in roles focused on product marketing and 6+ years diversified leadership experience.
Expertise in product marketing methodologies, frameworks, and value creation.
Extensive experience in Healthcare, B2B, Technology, or Biopharma sectors.
Extensive experience in a product-driven organization.
Experience establishing new functional capabilities.
Demonstrated success in marketing across the full product lifecycle.
Balance of strategic vision and tactical execution
Extremely analytical and strategic.
Adept at managing multiple projects and deadlines
Excellent planning, organizational and project management skills
Proficiency in AI and digital literacy.
Competency in navigating and thriving in a matrixed organizational environment.

Nice To Haves

Advanced certifications in product marketing are highly desirable
Strong track record of testing and implementing product marketing capabilities.
Experience in using primary and secondary research.
Strong leadership presence.
Experience working with Brand, Demand Generation, Marketing Operations, or Research teams.
Experience with Health Systems, Providers, specialty or emerging therapeutic areas, Payers, Pharmacies, Biopharma and Pharmaceutical, and Patients.

Responsibilities

Product Marketing Strategy & Impact Lead the Product Marketing function to drive measurable business results across CoverMyMeds product suites and audiences.
Set the pace, direction, goals, and accountability for the team, ensuring Product Marketing operates as a growth driver aligned to company priorities.
Serve as the face of Product Marketing, orchestrating strong cross‑functional inclusion and execution within and beyond Marketing.
Go ‑ to ‑ Market & Commercial Enablement Partner closely with Product and Commercial teams to translate product roadmaps and strategies into revenue‑generating, customer‑centric go‑to‑market solutions.
Act as connective tissue between strategy and execution by driving clear value propositions, accurate buyer‑center messaging, compelling claims, and effective plans.
Ensure the inclusion of market and customer insights to inform positioning, launches, and lifecycle decisions.
Cross ‑ Functional Leadership & Collaboration Collaborate across CoverMyMeds teams and senior leaders to align priorities and execute effectively in a matrixed environment.
Drive shared understanding and accountability across functions to ensure successful delivery of outcomes.
Strengthen partnerships across McKesson to create new collaborative value.
Modernize Product Marketing Capabilities Establish the next generation of Product Marketing by aligning Product, Marketing, and Commercial teams on modern product marketing practices, methodologies, value, and deliverables.
Create and execute a capabilities roadmap that drives transparency, accountability, and consistent execution across the function.
Introduce strong support across the product lifecycle, including Upstream methodologies to support product ideation and development Positioning and go-to-market planning to strengthen sales and marketing enablement Testing & pre-launch efforts to ensure in-market success Launch, post-launch, and lifecycle deliverables
Scale the Function for Growth Build Product Marketing for scale through strong positioning frameworks, go‑to‑market documentation, launch playbooks, tools, and technology.
Deploy AI as a tool within the Product Marketing team and coordinate across teams as AI is scaled across the business.
Leadership, Talent, & Culture Serve as a leader on the Marketing Leadership Team, contributing to decisions that set strategy and direction.
Set and communicate clear goals to enhance team performance, foster engagement, and build a strong, inclusive culture.
Develop and execute talent development plans that strengthens individual capabilities and creates deep product marketing expertise.
Ensure the team is equipped with the methodologies, tools, and capabilities required to operate effectively in a product‑driven, healthcare technology environment.