Senior eCommerce Content Strategist

The Hillman Group, Inc. • Cincinnati, OH

1d

About The Position

The Senior eCommerce Content Strategist leads the planning, development, and optimization of content across our ecommerce ecosystem. This role is responsible for defining content strategy, standards, and governance while ensuring all digital content supports discoverability, usability, conversion, and revenue growth. This role blends strategic thinking with hands-on execution. The Senior eCommerce Content Strategist partners closely with product, ecommerce, and analytics teams to ensure content is customer-centric, data-driven, and optimized for both human shoppers and emerging AI-powered search and discovery platforms.

Requirements

• Bachelor’s degree in marketing, business analytics, economics, data science, or equivalent experience.
• 5+ years of experience in ecommerce content strategy, digital content management, or SEO-focused content roles.
• Experience developing content standards, governance models, and scalable frameworks.
• Experience working with major ecommerce retailers such as Amazon, HomeDepot.com, Lowes.com, Walmart.com, or similar platforms.
• Strong writing, editing, and storytelling skills with a deep understanding of conversion-driven, user-centered content.
• Familiarity with Salsify, digital shelf tools, and modern SEO/AEO best practices.
• Strong analytical and problem-solving skills with the ability to translate insights into action.
• Excellent collaboration and communication skills in cross-functional, fast-paced environments.
• Computer

Responsibilities

• Own and evolve a best-in-class ecommerce content strategy, aligning business objectives, customer needs, and platform requirements.
• Develop and maintain a comprehensive content playbook that defines standards for product copy + imagery, SEO, enhanced content, brand stores, and digital shelf experiences.
• Establish scalable frameworks, templates, and best practices that enable consistent execution across products, categories, and retail partners.
• Act as a central subject-matter expert for ecommerce content, advising internal teams on strategy, prioritization, and optimization.
• Write, edit, and optimize product content including PDP copy, SEO metadata, AEO/GEO content, and keyword strategies to improve organic visibility, AI discoverability, and conversion performance.
• Identify and prioritize optimization opportunities that drive measurable improvements in traffic, conversion, and sales across ecommerce platforms.
• Conduct competitive, category, and content landscape analyses to identify gaps, best practices, and opportunities to differentiate through content.
• Partner with product, ecommerce, sales, and marketing teams to ensure content strategy supports launches, promotions, and ongoing portfolio optimization.
• Collaborate with analytics teams to align content initiatives with performance measurement and testing strategies.
• Provide guidance and direction to internal content contributors and account owners to ensure consistent, high-quality execution.
• Use data and insights to evaluate content effectiveness and inform ongoing optimization.
• Leverage Salsify analytics and digital shelf reporting to monitor PDP performance, enhanced content adoption, and retailer compliance.
• Translate performance insights into clear recommendations, action plans, and strategic guidance for stakeholders.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level