Senior Engagement Lead

The Washington Post•Washington, DC

9d•Onsite

About The Position

The Washington Post is seeking a seasoned and results-oriented Senior Engagement Lead to join our subscriptions marketing team. This is a senior individual contributor role responsible for leading strategy and execution across the subscriber lifecycle, with a clear focus on the first 100 days to drive product adoption, habit formation, and long-term retention. This role operates with high autonomy and enterprise impact. You will shape lifecycle strategy, establish best practices, and influence cross-functional decision-making that directly impacts customer lifetime value and subscriber loyalty across our digital subscriber base. Reporting to the Director of Engagement and Retention, you will partner closely with Product, Analytics, Revenue Science, Finance, Newsroom stakeholders, Brand Marketing, Acquisition, and Paid Media to design and scale integrated engagement strategies. You will combine strategic thinking, analytical rigor, and operational excellence to deliver personalized, high-impact experiences across email, push, onsite, and app channels.

Requirements

Bachelor’s degree or at least 7+ years of professional experience in lifecycle marketing, engagement, or eCommerce, including experience in subscription-based business models.
Deep hands-on expertise in omni-channel marketing campaign execution, testing, and optimization (email, website, in-app, push notifications).
Familiarity with Iterable strongly preferred.
Experience working with marketing technology tools (CDPs, ESPs, eCommerce systems) and applying best practices for campaign implementation and scalability.
Strong proficiency with analytics and BI tools (Tableau, Looker, Google Analytics) and the ability to translate data into strategic insights.
Demonstrated ability to lead complex initiatives independently and influence cross-functional stakeholders without direct authority.
Proven experience mentoring or coaching junior employees and contributing to team capability development.
Strong project management skills with the ability to prioritize effectively and deliver high-quality work at pace.
Demonstrated ability to interpret testing results, synthesize insights, and drive continuous optimization.
Collaborative mindset, intellectual curiosity, and a proactive approach to problem-solving.

Responsibilities

Lead end-to-end lifecycle strategy and execution to increase engagement, strengthen retention, and grow customer lifetime value across subscriber segments.
Own and continuously evolve the onboarding experience, with particular focus on the first 100 days, driving clear value communication, benefit discovery, and habit formation across channels.
Establish lifecycle marketing frameworks, standards, and measurement approaches that scale across the organization.
Translate cohort, behavioral, and campaign insights into strategic recommendations that inform roadmap, prioritization, and investment decisions.
Design and optimize behavior-driven journeys, continuously testing messaging, cadence, audience segmentation, and channel mix to improve performance.
Lead disciplined experimentation strategies, including A/B and multivariate testing, ensuring learnings are documented and scaled.
Monitor lifecycle program performance and proactively identify trends, risks, and growth opportunities.
Partner closely with Product, Brand Marketing, Analytics, Newsroom, Acquisition, and Paid Media to align lifecycle initiatives with product launches, editorial priorities, promotional efforts, and integrated campaigns.
Serve as a trusted advisor to stakeholders, ensuring lifecycle strategy is embedded in broader business initiatives.
Champion subscriber benefit awareness, Premium Extra Accounts activation, and feature adoption across onsite and app experiences to deepen engagement and perceived value.
Mentor and guide junior team members and peers, providing thought partnership, technical guidance, and feedback to elevate overall team performance.
Contribute to a culture of accountability, innovation, and continuous improvement through knowledge sharing and best-practice development.
Lead by influence rather than authority, modeling strategic rigor and collaborative problem-solving.