Senior Events Marketing Manager - Temporary

About the position

Payscale is seeking a Senior Events Marketing Manager to support our team on a temporary, full-time basis for a 6-month project starting September 2025 and ending in February 2026. The Senior Events Marketing Manager plays a strategic and highly organized role in leading the planning and execution of our global event strategy, including owned events, third-party sponsorships, executive programs, and virtual experiences. In this role, you'll be responsible for driving pipeline, expanding our brand reach, and creating unforgettable customer touchpoints. You'll work cross-functionally with Sales, Product Marketing, Customer Marketing, and Brand to ensure every event is aligned with business goals and delivers measurable impact.

Responsibilities

• Execute against the global events strategy across physical, digital, and hybrid formats.
• Plan and execute large-scale conferences, field marketing activations and third-party sponsorships.
• Ensure timely fulfillment of all event deliverables, including Call for Speaker submissions, external and internal communications, event materials, and more.
• Manage end-to-end logistics: venue selection, vendor sourcing, contract negotiation, swag, catering, A/V, staffing, etc.
• Build and manage detailed project plans, budgets, timelines, and ROI frameworks for each event.
• Help implement new event management tool to support a large internal event and a user conference in 2026.
• Oversee all operational elements onsite and ensure flawless event execution.
• Own event registration and attendance targets; partner with the demand and brand teams to drive audience acquisition.
• Collaborate with brand and product marketing on pre-event and post-event content strategies.
• Set event objectives for each event and align execution strategy to maximize goal attainment.
• Establish KPIs for each event: sourced pipeline, influenced revenue, attendance vs. target, satisfaction scores.
• Partner with RevOps and BI teams to track and report on event performance, ROI, and attribution.
• Continuously optimize programs based on performance data and sales feedback.
• Lead event work streams through shared goals, delegation of responsibilities, and key milestones.
• Act as the 'voice of events' internally, evangelizing best practices, trends, and innovation.
• Partner with company executives and senior leadership to align on event objectives, format, and strategy.

Requirements

• Bachelor's Degree in Marketing, Communications, Public Relations, Hospitality Management, Business Administration, or a related field.
• Coursework or certification in Event Planning, Project Management, or Digital Marketing is a plus.
• Professional certifications such as Certified Meeting Professional (CMP), Certified Special Events Professional (CSEP), or Digital Event Strategist (DES) are desirable but not required.
• Strong verbal and written communication skills.
• Excellent organizational skills and effective time management.
• Creativity and strong problem-solving skills.
• Ability to work closely with cross-functional teams.
• Resilience and adaptability in high-pressure situations.

Benefits

• Flexible paid time off.
• 14 Paid Company Holidays, includes 2 floating holidays.
• Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100%.
• Unlimited infertility coverage benefits through medical plans.
• 401(k) retirement program with a fully vested immediate company match.
• 16 weeks of paid parental leave for birthing and non-birthing parents.
• Health Savings Account (HSA) options and company contributions.
• Flexible Spending Account (FSA) options for pre-tax employee allocations.
• Annual remote work stipend for wellness or home office equipment.