Senior Events & Trade Association Marketing Manager

ServiceTrade • Durham, NC

1d

About The Position

ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. We’re seeking a motivated and skilled Senior Events & Trade Association Marketing Manager to join our growing team. Reporting to the Senior Manager, Events Marketing, the Senior Events Marketing Manager will own the planning, execution, and performance of ServiceTrade’s trade shows, industry conferences, association marketing programs, and partner events. Additionally, they will contribute to the strategy and scale of the Events function with the Events leader. This is a high-impact individual contributor role responsible for end-to-end event ownership — from strategic planning and budget management through on-site execution and post-event ROI analysis. The ideal candidate thrives in complex environments, operates with exceptional attention to detail, and delivers flawless execution across every touchpoint. This role requires both strategic thinking and operational precision. You must be equally comfortable building an event and marketing strategy from scratch and personally ensuring every shipment, contract, registration list, and follow-up workflow is executed perfectly.

Requirements

• 5+ years of experience managing B2B trade shows, conferences, association marketing programs, and/or partner events independently
• Proven ability to own events end-to-end with minimal oversight
• Demonstrated experience managing budgets and vendor negotiations
• Strong expertise in event logistics, freight coordination, and on-site execution
• Proficiency in Salesforce for lead tracking and ROI reporting
• Working knowledge and proven experience with essential marketing and operations tools, including Hubspot, Asana, Notion, Canva, and Google Workspace.
• Experience working with event vendors such as Freeman
• Exceptional organizational skills and attention to detail
• Ability to manage multiple complex projects simultaneously without sacrificing quality
• Strong communication and cross-functional collaboration skills
• Comfortable traveling and leading on-site event execution, with approximately 15–20% travel expected

Responsibilities

• Event Planning & Execution Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations
• Develop event-level strategies aligned to pipeline, brand, and customer engagement goals
• Define clear KPIs and success metrics for each event and proactively optimize toward them
• Evaluate performance and make data-driven recommendations to improve portfolio impact
• Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment
• Budget & Financial Management Own individual event budgets from forecasting through reconciliation
• Track and manage expenses with precision and transparency
• Negotiate vendor and partner contracts to maximize value and control costs
• Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce
• End-to-End Event Execution Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing
• Oversee registration processes, attendee communications, travel coordination, and speaker logistics
• Coordinate production and distribution of collateral, giveaways, and promotional materials
• Maintain detailed project timelines, execution checklists, and contingency plans
• Anticipate risks and proactively resolve issues before they impact event performance
• Serve as on-site lead for assigned events, ensuring seamless execution and professional brand representation
• Provide critical operational and logistical support for large-scale, company-hosted events.
• Association, Trade & Partner Event Marketing Build and manage relationships with industry associations, event organizers, and strategic partners
• Own the planning and execution of partner-sponsored events, including co-branded activations, regional field events, and joint conference participation
• Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities
• Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements
• Evaluate association and partner event investments for strategic value, audience alignment, and long-term impact
• Develop repeatable processes for identifying, prioritizing, and nurturing high-impact association and partner relationships
• Ensure brand consistency and operational excellence across all association and partner-facing activations
• Sales & Marketing Alignment Partner closely with sales to develop pre-event, on-site, and post-event engagement strategies
• Coordinate lead capture processes and ensure accurate, timely entry into Salesforce
• Support development of promotional campaigns (email, digital, and social) to drive attendance and maximize engagement
• Collaborate on post-event follow-up programs to accelerate pipeline conversion
• Operational Excellence Build and maintain detailed event plans, production schedules, and inventory tracking systems
• Maintain accurate inventory of trade show assets and marketing materials
• Document processes and continuously improve workflows to increase efficiency and scalability
• Manage multiple complex projects simultaneously without sacrificing execution quality
• Uphold an exceptionally high standard of organization, accuracy, and follow-through

Benefits

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
• Dental and Vision through Unum
• Flexible Spending Account and Dependant Care Account
• Company-paid Life insurance, STD and LTD
• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave
• Paid Time Off for Volunteering
• Employee Reimbursement Program to use for well-being, technology and/or professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed