Senior Field Marketing Manager

ThoughtSpot•Mountain View, CA

2d•$120,000 - $160,000•Hybrid

About The Position

As a Field Marketing Manager, you will be responsible for planning, executing, and optimizing regional field marketing initiatives. You’ll collaborate closely with sales, marketing, and partner teams to design high-impact programs that engage target accounts, accelerate the sales cycle, and build ThoughtSpot’s presence in key markets. This role is both strategic and hands-on, requiring creativity, strong analytical skills, and a passion for delivering results.

Requirements

5+ years of experience in B2B field marketing
Proven ability to design and execute integrated marketing programs that deliver measurable results.
Strong project management and organizational skills, with the ability to manage multiple priorities effectively.
Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
Excellent communication and interpersonal skills, with a collaborative approach to working across teams.
Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to: Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
Write effective prompts to get the most accurate and creative results from AI tools.
Spotters are expected to exemplify these key traits and AI Mindset: Curiosity in exploring new AI tools Adaptability to quickly learn and implement new, emerging AI technologies Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

Nice To Haves

Familiarity with ABM tools like Demandbase or 6sense.
Experience in the data analytics or enterprise technology industry.
A data-driven mindset with proficiency in marketing analytics tools.

Responsibilities

Field Marketing Strategy and Execution Develop and execute a regional field marketing strategy aligned with global marketing objectives and sales goals.
Plan, manage, and host regional events, including trade shows, executive roundtables, workshops, and webinars, to engage prospects and customers.
Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in specific territories.
Account-Based Marketing (ABM) Implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions.
Collaborate with sales teams to identify target accounts, tailor messaging, and integrate account-specific campaigns into regional planning.
Cross-Functional Collaboration Work closely with sales, product marketing, and the broader marketing team to ensure alignment on campaign goals and messaging.
Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners.
Provide insights and feedback from the field to inform future marketing strategies and product positioning.
Program Measurement and Reporting Monitor the performance of field campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates.
Provide detailed post-campaign reporting and actionable insights to stakeholders.
Continuously refine campaigns based on data-driven insights to optimize performance and outcomes.