About the position
Recorded Future is the world’s most advanced, and largest, intelligence company with 1,000 intelligence professionals, over $300M in sales, and serving over 1,900 clients worldwide. The role involves developing and executing the marketing strategy in collaboration with sales leadership to establish a plan to exceed pipeline targets. This includes rolling out inbound and outbound demand generation and pipeline acceleration programs across the North America region, which encompasses events, integrated digital campaigns, paid advertising programs, account-based marketing, lead nurturing, thru-partner campaigns, and customer advocacy activities.
Responsibilities
- Set regional field marketing strategy in partnership with sales and channel teams
- Create demand through various marketing tactics including integrated campaigns, conferences and local events, account-based marketing (ABM) programs, industry-specific campaigns, joint channel and tech alliance marketing activities, and more
- Monitor and report on campaign results and effectiveness, including ROI, and recommend changes as needed
- Collaborate and optimize communication with Corporate/Product Marketing and Demand Generation on successful strategies for increasing event participation, revenue growth, and community awareness
- Ensure that content is aligned with corporate go-to-market messaging and positioning
- Work closely with partnership teams to identify and cultivate partner relationships
- Execute on general event logistics as needed (venue search, marketing invites, staffing, onsite coordination, etc.)
- Manage prospect lists between the company's CRM and marketing automation databases and vendors' progress (export and import)
- Manage vendors assisting with demand generation such as content syndication groups, graphic designers, fulfillment agencies
- Coordinate initiatives across internal teams and vendors
- Provide regional assistance to marketing initiatives as required
- Provide feedback to relevant stakeholders based on sales and prospect feedback
Requirements
- 3+ years experience in field or similar marketing role, cyber security experience preferred
- Proven ability to plan and execute strategic campaigns
- Strong communication skills, able to build and maintain relationships
- Self motivated, proactive thinker
- Strong team player, with the ability to work with multiple stakeholders
- Demonstrated analytical, organizational, negotiation, and project management skills
- Willing to travel (~20 - 30%)
- SFDC, HubSpot knowledge a plus
