About the position
As the Senior Global Account-Based Marketing (ABM) Manager, you will play a pivotal role in shaping and executing Hyperproof's ABM strategy. You'll own the global digital ABM programs end to end-leading strategy, execution, and performance-while serving as the key connector between field sales (Commercial & Enterprise), digital marketing, and business operations. Reporting to the Sr. Director of ABM and Demand, you will be responsible for driving demand through ABM motions and data-driven campaigns, scaling and optimizing performance across digital channels, reporting on attribution and ROI, and collaborating cross-functionally to achieve ambitious SQO pipeline and revenue goals. This role is ideal for a results-oriented professional with a strong analytical mindset and a passion for leadership in a fast-paced B2B SaaS environment.
Responsibilities
- Own and evolve the global ABM strategy to align with business objectives and growth targets.
- Define account segmentation, tiering, and targeting frameworks across Commercial and Enterprise segments.
- Design personalized ABM campaigns that align to different funnel stages and buyer personas.
- Build, maintain, and scale a global ABM playbook to ensure consistent execution across US & EU teams.
- Own and optimize the ABM tech stack, including 6Sense, Common Room, and integrations with Salesforce and Hubspot.
- Partner with Business Operations to ensure accurate data flow and reporting across platforms.
- Drive experimentation and innovation by piloting new ABM tools and capabilities.
- Build and manage real-time dashboards to track performance, engagement, pipeline impact, and ROI.
- Plan, launch, and optimize paid ABM campaigns across channels like LinkedIn, display, and other digital platforms.
- Leverage intent, engagement, and behavioral signals to dynamically adjust campaign tactics and targeting.
- Collaborate with content and creative teams to develop assets that align to campaign goals and account personas.
- Monitor and report on campaign performance, making data-driven recommendations for improvement.
- Build sales-facing resources including 1:1 playbooks, messaging templates, and battlecards tailored to target accounts.
- Train sales teams on ABM tactics, account insights, and best practices to support outreach and follow-up.
- Regularly communicate ABM program performance, insights, and learnings to the GTM team.
- Partner with Sales Enablement to drive alignment and ensure cohesive prospect engagement strategies.
- Serve as the strategic partner to Commercial and Enterprise Sales, aligning ABM programs with pipeline goals and account plans.
- Facilitate regular feedback loops with account teams to refine targeting, messaging, and execution.
- Collaborate Cross-Functionally: Work closely with the Creative and Content teams to design and test new ad formats, messaging, and landing pages.
- Act as the voice of Sales in ABM program design, ensuring alignment with field needs and revenue objectives.
- Oversee external agencies and contractors to scale campaigns and deliver intended outcomes.
Requirements
- 7+ years in digital marketing with a focus on ABM and demand generation for B2B SaaS organizations.
- Proficiency in LinkedIn Advertising, Google Ads, HubSpot, Salesforce, and 6Sense.
- Familiarity with tools like Common Room and Clay, as well as appetite to explore AI models and platforms.
- Demonstrated ability to partner cross-functionally, align on objectives, influence strategies, and deliver company-wide outcomes.
- Expertise in creating and executing strategies that deliver measurable results.
- Proven experience in analyzing data and translating insights into actionable optimizations.
