Senior Graphic Designer, Paid Media, DTC

Front Row•San Diego, CA

8h•$95,000 - $125,000

About The Position

We are seeking a Senior Graphic Designer, Paid Media to lead creative execution and direction across our paid advertising initiatives. This role is both strategic and hands-on; responsible for setting the creative bar, driving performance-led design decisions, and leading day-to-day output across paid channels. This is not a generalist design role. You will own paid media creative across Meta, TikTok, Google, YouTube, and emerging platforms; ensuring all assets are performance-first, scalable, and optimized for growth. You thrive in a fast-paced environment, move quickly, think strategically, and understand how to translate performance data into creative direction. You are comfortable leading creative conversations with media buyers while also executing high-quality work yourself.

Requirements

6+ years of professional design experience, with deep expertise in paid media creative.
Proven experience leading creative for performance marketing campaigns.
Prior experience managing or mentoring designers.
Advanced proficiency in Figma (mandatory) with experience building scalable design systems.
Strong expertise in After Effects and performance-driven motion design.
Demonstrated ability to use AI tools to accelerate and enhance creative production.
Strong understanding of direct-response design principles and paid media testing frameworks.
Ability to operate both strategically and tactically in a high-output environment.
Excellent communication skills and a collaborative leadership style.

Responsibilities

Lead the creative direction for paid media campaigns across all key platforms.
Design high-converting static and motion assets while setting quality standards for the team.
Translate performance data into clear creative testing roadmaps and iteration strategies.
Ensure all creative is platform-native, conversion-focused, and optimized for scale.
Build and oversee scalable Figma systems and templates to support efficient production.
Directly manage and mentor a Paid Ad Graphic Designer and provide clear feedback, creative guidance, and performance-based direction.
Oversee workload distribution, timelines, and output quality; fostering a fast, collaborative, performance-driven team culture.
Lead motion design execution using Adobe After Effects for high-impact paid video ads.
Integrate AI tools into the creative process to increase speed, variation, and production efficiency.
Continuously refine workflows to improve turnaround time and creative output volume.