Senior Graphic Designer

Talent Acquisition/Human Resources, The Aaron's Family of Companies•Fort Lauderdale, FL

About The Position

We are BrandsMart – A leading Consumer Electronics and Appliance Retailer in the Southeast. With retail stores in Florida and Georgia and a growing e-commerce presence, BrandsMart USA has a legacy of offering your favorite brands at the lowest prices. We provide our team members the opportunity to reach their full potential in a high-energy, incentive-based environment with competitive benefits. This is much more than a job – it is a career with purpose. The role will be at the forefront of our creative endeavors, driving the artistic vision and ensuring its successful execution. Your expertise in design, aesthetics, and storytelling will inspire and guide our team in producing remarkable and impactful visual content. You will collaborate closely with cross-functional teams, including designers, marketers, e-comm and agencies, to bring concepts to life and create memorable experiences. You are driven by innovation and design. We’re searching for an experienced designer to take the design helm of our art department, guiding a talented team of designers who are known for exceptional creativity. The ideal person will bring a mix of artistic, marketing, and business expertise to the position, promoting our company and that of our valued clients. The ideal candidate will have a natural eye for design and a passion for delivering dynamic ideas that connect with any retail audience.

Requirements

Bachelor's degree in Design, Fine Arts, or a related field. Advanced degrees or certifications are a plus.
5+ years of experience as a hands-on designer and Art Director or in a similar leadership role within the creative industry. Agency experience a plus. Retail industry experience a plus.
A strong portfolio showcasing a diverse range of creative projects, highlighting your exceptional design skills, conceptual thinking, and ability to lead and inspire teams.
Proficiency in industry-standard design software and tools, including Adobe Photoshop, Illustrator, InDesign, XD (for mocking up webpage layouts), Microsoft Word, PowerPoint & Excel.
Proficiency in project management tools.
Excellent understanding of design principles, typography, color theory, branding and visual storytelling.
Key understanding of differences between designing for print and digital spaces. Experience designing for web and email ADA compliance, contrast ratios, and designing for dark mode is a plus.
Strong communication and interpersonal skills, with the ability to articulate creative concepts and collaborate effectively with cross-functional teams.
Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
A passion for creativity, innovation, and a keen eye for detail.

Nice To Haves

Advanced degrees or certifications are a plus.
Agency experience a plus.
Retail industry experience a plus.
Experience designing for web and email ADA compliance, contrast ratios, and designing for dark mode is a plus.

Responsibilities

Ensure Design Excellence: Oversee the creation of assets across multiple channels. Ensure that the final output meets the highest standards of design quality, aesthetics, and consistency.
Conceptualization: Collaborate with marketing and e-comm teams to develop creative ideas that effectively communicate the desired message, evoke emotions, and resonate with the target audience. Conceptualize overall campaign vision, harnessing original graphics, copy, website content, email, direct mail, visual merchandising, OOH and TV.
Hands on Design: Develop campaign lockups that will help dictate tone and visual direction of the supporting creative to designers. Assist in high-level design projects including but not limited to direct mail, iconography and logos, evergreen and seasonal in-store signage.
Visual Strategy: Develop and execute compelling visual strategies that align with project goals and brand identity. Translate complex concepts into visually appealing and easy-to-understand designs.
Cross-Functional Collaboration: Work closely with merchant and marketing teams, vendors, legal and agencies to understand project objectives, target audience, and messaging. Collaborate effectively to incorporate feedback and iterate on designs.
Project & File Management: Manage multiple projects simultaneously, adhering to deadlines and ensuring that creative deliverables are produced on time and within scope. Ensure folders and files are organized and naming conventions are adhered to.
Trends and Innovation: Stay up-to-date with industry trends, emerging design techniques, and innovative technologies. Incorporate these insights into creative strategies to keep the company at the forefront of creativity.