About the position
As a Senior Growth Marketing Manager, you’ll lead and scale one of Ownwell’s highest-impact acquisition channels - Direct Mail - while also supporting the growth of additional offline channels like TV, radio, and print. You’ll be the go-to expert, combining creativity, analytics, detail, and AI-powered workflows to unlock faster, smarter, more effective growth & marketing. This role is a high-impact individual contributor position with executive visibility. You’ll report directly to the VP of Growth & Marketing, collaborate closely with Data, Design and Marketing, and contribute directly to our mission of reducing property ownership expenses across the country. We’re looking for someone with a strong bias toward action, a creative and analytical mindset, and someone who aligns with Ownwell’s cultural values.
Responsibilities
- Own and scale Direct Mail: Run the strategy, execution, testing, and optimization for one of Ownwell’s largest channels
- Grow and expand into new offline channels, including radio, print, and TV and integrating them with our broader growth strategy.
- Integrate AI into marketing workflows to enhance targeting, creative iteration, and reporting, boosting speed and impact.
- Analyze performance and surface insights: Use quantitative and qualitative data to understand what’s working and what’s not. Translate these into hypotheses and improvements.
- Design and run experiments: Own a testing roadmap for copy, creative, targeting, and offer. Help us learn faster.
- Partner cross-functionally: Work closely with Data (for targeting and analysis), Design (for creatives and ideation), and the rest of Growth & Marketing (for learning and impact)
- Ensure high-quality execution: Oversee external vendors, timelines, QA processes, and internal collaboration from kickoff to mail drop to attribution.
- Lead quarterly planning and goal setting for your channels, and regularly present to leadership.
- Maintain tight feedback loops through documentation, retros, and cross-functional learnings.
Requirements
- 5+ years in performance marketing, with deep experience owning and growing direct mail or other offline channels at scale.
- A strong track record of driving measurable growth and improving channel efficiency through experimentation.
- A strategic mindset with hands-on capability—you’re comfortable rolling up your sleeves while also shaping the roadmap.
- Excellent analytical skills: You can work with data sets, vendors, and internal dashboards to drive performance and make decisions.
- Creative intuition: You have opinions on messaging and creative, and know how to turn insights into winning concepts.
- Familiarity with AI tools or willingness to learn how to apply them to improve copy iteration, audience selection, reporting, and decisions.
- A collaborative mindset: You’re proactive in communication, receptive to feedback, and contribute to an open and candid team environment.
- Experience managing vendors and external partners with a focus on accountability, outcomes, and quality.
- Experience in a fast-paced, startup environment and comfort with ambiguity and iteration.
