About the position
As Moveworks' offerings expand to serve different audience segments, this Senior Growth Marketing Manager, Integrated Campaigns role will be responsible for developing and scaling a new campaign framework and designing multiple inventive campaigns that effectively convey our AI-powered transformation story. This role will ensure that all demand generation programs are audience-centric, cohesive across channels, and support the entire marketing funnel—from awareness to decision and adoption. Success in this role requires a vision/appreciation for an AI-powered future, compelling story-telling skills, understanding of B2B (preferably Enterprise) buyer decision making, and deep collaboration with cross-functional teams, including Solution PMMs, Digital Marketing, Field Marketing, PR, Social, and Creative to drive differentiated campaigns that result in maximum pipeline and revenue impact.
Responsibilities
- Develop a campaign planning framework and establish processes that enable excellence in go-to-market execution
- Work closely with Solution PMM teams to strategize on campaign themes that align with business priorities and harmonize messaging, positioning, and sales play mapping
- Develop a campaign plan on a page and manage the campaign calendar
- Write campaign briefs and orchestrate across Content, Creative, Digital, and Field Marketing to ensure timely and high-impact campaign execution
- Champion data-driven optimization of campaign performance
- Assist with strategic marketing projects that are inherently cross-functional in nature
Requirements
- 8+ years of experience in B2B marketing, demand generation, or integrated campaigns
- Leadership mindset and proven ability to influence without authority
- Exceptional verbal and written communication along with great project management skills
- Demonstrated track record of successfully planning and executing integrated multi-channel campaigns that contributed significantly to pipeline growth
- Deep understanding of solution-based, customer-centric marketing and AI-powered transformation trends
- Expertise in working cross-functionally with one or more of: Product Marketing, Field Marketing, Digital, Brand, and Creative teams
Nice-to-haves
- Exposure to Enterprise buying cycles
- Experience marketing to HR or Sales audience
- Scale up experience
Benefits
- Base Compensation Range: $145,000- $183,000
