Senior Growth Marketing Manager
About The Position
NuvoAir Medical is a technology-enabled pulmonary care organization that powers the Dresden Family Clinic, focused on improving outcomes for patients with chronic respiratory diseases such as COPD, asthma, sleep apnea, and other complex pulmonary conditions. Our relationship-based model combines remote patient monitoring and proactive clinical engagement to keep patients healthier and out of the hospital. Complex conditions like COPD are incredibly challenging to manage. People who are already struggling with isolation and the burden of these conditions become increasingly frustrated and disengaged, eventually falling through the cracks and landing in the ER. This cycle perpetuates poor health outcomes and excessive medical costs. At NuvoAir, we believe people deserve a better healthcare experience. Our team embraces the challenges that others canât or wonât - by integrating our clinical team with technology, NuvoAir creates a highly empathetic and personalized experience for each patient. Living our Company Values Patient obsessed: Every decision is made with our main focus in mind - improving the lives of patients Act like an owner: Ownership means we speak up, share ideas, give feedback, and are all accountable for growth. Focus on what matters: Creating meaningful solutions to challenging healthcare problems requires simplicity, clarity, and using our unique leverage Build to learn: Failing courageously is a virtue that drives learning and stems from an innovative spirit Practice confident humility: We aim to hold ourselves to the highest standards of humility, curiosity, transparency, and personal development
Requirements
- 5- 8 years content, social media / content strategy
- Excellent storytelling and communication skills, with experience presenting to c-suite level
- Excellent leading by influence and building coalitions within and outside the company
- Content and process expertise communicating and activating b2b channel
- Collaborative team player who can manage up, down and side-ways
- Familiarity with Hubspot or similar CRM/ Sales platforms is required
- Experience with AI integration and automation tools, like Keragon
- Start-up ready: Thrives in a fast-paced, ambiguous environment and takes ownership across multiple functions to drive progress and results
- AI-curious: Constantly explores emerging AI tools and workflows, instinctively asking âhow can I automate this?â before defaulting to manual work.
- Proven automation and workflow implementation experience: Has designed, built, and deployed scalable marketing automations, with clear real-world use cases and measurable impact.
- Full-funnel marketing expertise: Understands the entire customer journey, from awareness to conversion, and identifies growth opportunities and optimization levers at every stage.
- Bias for action: Moves fluidly between strategic thinking and hands-on implementation, shipping work quickly without getting stuck in analysis.
Nice To Haves
- Experience in the healthcare sector, extra plus for experience in the digital health category
Responsibilities
- Develop and implement multi-channel growth strategies aligned with company growth priorities, targeting patients and healthcare providers, and ensuring leadership is positioned with the right audiences
- Leverage HubSpot and marketing automation (e.g. Keragon) to deliver personalized campaigns to prospective, active, and inactive patients
- Attract and enroll new patients through coordinated outreach across digital, email, and offline channels
- Motivate healthcare providers to actively refer patients to our services
- Develop and deploy company-wide, coordinated patient and provider experience model
- Strengthen engagement, loyalty, and long-term retention among existing patients
- Reconnect and reactivate dormant conversion paths while ensuring HIPPA and regulatory compliance
- Use customer augmentation and data analysis to uncover opportunities for tailored messaging and improved experiences
- Generate data-driven hypotheses to enhance marketing principles to evaluate results
- Drive creative development and iterate campaigns by applying insights from testing and experimentation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
