Senior Insights Manager, Consumer Insights

Traditional Medicinals•Rohnert Park, CA

3d•Hybrid

About The Position

About the Role The Senior Insights Manager is a high-impact, highly visible role that combines hands-on research leadership with strategic influence across Brand and Innovation. As a department-of-one, this person is both the primary executor of consumer research and a strategic thought partner to senior leaders. This role is responsible for building and leading the consumer insights agenda across the organization. The ideal candidate is equally comfortable running research studies, synthesizing insights, and influencing strategic decisions. They will serve as the central “consumer truth engine” for both brand strategy and throughout the innovation lifecycle. Key Responsibilities Consumer Insights Leadership Own and lead the end-to-end consumer insights agenda across brand and innovation Design and execute qualitative and quantitative research programs Translate consumer behavior, attitudes, and needs into clear, actionable insights and jobs to be done Build and maintain a strong external partner network for research support Stay at the forefront of consumer insights methodologies and technology, including emerging AI-enabled tools, to continuously improve insight quality, speed, and impact. Strategic Partnership Act as a strategic thought partner to Brand, Innovation, and Executive teams Shape key business questions and ensure decisions are grounded in consumer understanding Synthesize complex data into compelling narratives for senior leadership Partner with Category and Shopper Insights to align consumer, category, and shopper perspectives in support of brand, innovation, and product decisions. Support the development/evolution of the Innovation Strategy Serve as the consumer insights lead across the innovation lifecycle, from early discovery through development, validation, and launch readiness Help validate jobs-to-be-done, concepts, and platform hypotheses Design research that reduces risk and informs go/no-go decisions Partner with Innovation, Brand and R&D to design and execute consumer research that validates both product concepts and sensory performance across stages of discovery and development. Support go/no-go and optimization decisions by translating consumer feedback into clear implications for product, experience, and positioning Insights Integration and Storytelling Distill research into clear frameworks, opportunity spaces, and strategic implications Present findings in a way that drives alignment and action across teams Help build a more consumer-centric culture across the organization What This Role Is (and Is Not) This role is: A strategic insights leader and hands-on researcher A department-of-one with high visibility and influence Deeply embedded in both brand and early-stage innovation work This role is not: A pure data analytics or BI role A catch-all research function for every internal request The owner of the innovation pipeline (this role informs and de-risks innovation decisions) What You Bring 7–10+ years of experience in consumer insights, market research, or strategic planning Strong qualitative and quantitative research design experience Proven ability to operate as both an individual contributor and a strategic advisor Experience supporting brand strategy and early-stage innovation Exceptional synthesis, storytelling, and executive presentation skills Comfort operating in a lean, fast-moving, and purpose-driven organization Experience in CPG required; food, beverage, wellness, or adjacent categories preferred Why This Role Matters At Traditional Medicinals, we believe the best innovation starts with real consumer needs. This role will help ensure our brand and innovation strategies are grounded in deep consumer understanding, allowing us to grow with discipline, integrity, and purpose. Travel Requirements There will be occasional overnight travel required (up to 5%) Office Hours/Location: This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 – 5:00 pm. This is a hybrid role offering the flexibility to occasionally work remotely. Expected in-offices days are Tuesday through Thursday. Subject to change. Remote candidates will not be considered for this role. Traditional Medicinals, Inc. and its subsidiaries are proud equal-opportunity employers. We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage of our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Compensation range is: $146,400 - $192,000 Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.

Requirements

7–10+ years of experience in consumer insights, market research, or strategic planning
Strong qualitative and quantitative research design experience
Proven ability to operate as both an individual contributor and a strategic advisor
Experience supporting brand strategy and early-stage innovation
Exceptional synthesis, storytelling, and executive presentation skills
Comfort operating in a lean, fast-moving, and purpose-driven organization
Experience in CPG required; food, beverage, wellness, or adjacent categories preferred

Responsibilities

Own and lead the end-to-end consumer insights agenda across brand and innovation
Design and execute qualitative and quantitative research programs
Translate consumer behavior, attitudes, and needs into clear, actionable insights and jobs to be done
Build and maintain a strong external partner network for research support
Stay at the forefront of consumer insights methodologies and technology, including emerging AI-enabled tools, to continuously improve insight quality, speed, and impact.
Act as a strategic thought partner to Brand, Innovation, and Executive teams
Shape key business questions and ensure decisions are grounded in consumer understanding
Synthesize complex data into compelling narratives for senior leadership
Partner with Category and Shopper Insights to align consumer, category, and shopper perspectives in support of brand, innovation, and product decisions.
Serve as the consumer insights lead across the innovation lifecycle, from early discovery through development, validation, and launch readiness
Help validate jobs-to-be-done, concepts, and platform hypotheses
Design research that reduces risk and informs go/no-go decisions
Partner with Innovation, Brand and R&D to design and execute consumer research that validates both product concepts and sensory performance across stages of discovery and development.
Support go/no-go and optimization decisions by translating consumer feedback into clear implications for product, experience, and positioning
Distill research into clear frameworks, opportunity spaces, and strategic implications
Present findings in a way that drives alignment and action across teams
Help build a more consumer-centric culture across the organization