Senior Integrated Marketing Manager - Equine & Exotics

About the position

Chewy seeks a customer-centric Senior Manager of Integrated Marketing to join our Integrated Marketing Communications team. In this position, you will envision and implement go-to-market strategies for Chewy’s Private Brands portfolio of products. You will lead all aspects of producing engaging and insightful campaigns crafted to encourage, delight, and connect with pet parents while driving growth in our customer base, revenue, and private brand offerings. This role can be based in Bellevue, WA, Boston, MA, or Plantation, FL.

Responsibilities

• Lead, develop, and build Chewy campaign strategies and data-driven integrated marketing plans to support our Emerging business that focuses on Equine and Exotics.
• Champion the customer throughout the marketing planning and execution process, keeping the customer at the center of all we do.
• Coordinate the collaboration of various teams in driving all marketing initiatives across Chewy-owned properties, encompassing both online and offline channels.
• Coordinate the creation of crucial campaign materials, such as drafting the integrated marketing plan, go-to-market documents, campaign creative briefs, and marketing calendars.
• Identify and assess new opportunities by outlining analytical plans, metrics, key performance indicators, and risks while fostering innovation in our organization’s marketing.
• Monitor campaign performance to identify ways to optimize performance.
• Collaborate efficiently with category leaders, site merchandising, creative teams, studio, PR, marketing channel owners, and brand and product marketing teams.
• Lead a robust post-mortem process to fully document campaign performance and opportunities to serve as inputs to future builds.
• Set up and simplify processes and mechanisms such as playbooks to facilitate the efficient flow of information and collaboration across teams.

Requirements

• A passion for the customer and a consistent track record of developing data-driven marketing plans that tie to business initiatives and deliver results.
• 7-10 years of marketing experience in a consumer-focused industry, ideally in an e-commerce environment.
• Deep understanding of the digital marketing ecosystem and agility for experimenting with new channels.
• Steadfast customer curiosity: You know your market, customers, and competition better than anyone.
• Master storyteller: You can craft a compelling narrative across different channels.
• A 'driver' personality: You’re biased toward action, a great collaborator, and a master simplifier.
• Ability to articulate the essence of products and the value they create.
• Grittiness: You never hesitate to roll up your sleeves and address something hands-on.
• Ability to act as a business owner with a track record of developing and using deep business insight.
• Strong analytical skills, reading relevant data, drawing conclusions, and providing a recommended course of action.
• Must be nimble enough to negotiate with multiple Team Members and flexible enough to accept direction.
• Strong verbal and written presentation skills, including communicating complex ideas clearly and concisely.
• Ability to operate independently and efficiently to handle multiple projects and deadlines simultaneously.
• Bachelor's degree, Master's degree a plus.

Benefits

• Eligible for 401k and a new hire and annual equity grant.
• Different types of insurance, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident.
• Parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program.
• Discounts including 10% off pet insurance and 20% off at Chewy.com.
• Unlimited PTO, subject to manager approval.
• Six paid holidays per year.
• Paid sick and family leave in compliance with applicable state and local regulations.