Senior Integrated Marketing Manager

About the position

Pure Storage is seeking a highly motivated and experienced Senior Integrated Marketing Manager. This role will be focused on developing effective campaign strategies, plans, and leading a cross-functional campaign team to drive brand awareness, customer engagement, and revenue growth. If you are an experienced Integrated Marketer with a passion for driving successful campaigns, we encourage you to apply and be part of the Pure Storage team.

Responsibilities

• Develop and lead integrated marketing campaigns
• Collaborate with cross-functional teams to define campaign objectives, target audience, and key messaging.
• Leverage market research, customer insights, and industry trends to inform campaign strategies.
• Identify and prioritize marketing channels and tactics to achieve campaign goals.
• Assist in the development of campaign budgets and timelines.
• Evaluate the effectiveness of campaigns through KPIs and metrics, making data-driven adjustments as needed.
• Help manage the integrated campaign budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Drive many of the cross-functional campaign rhythms and workflows that underpin a strong integrated marketing motion
• Develop and implement internal communication programs to ensure alignment and engagement across the marketing organization and our stakeholders.
• Foster a culture of transparency and open communication within the marketing team.
• Communicate campaign strategies and results to executive leadership.
• Collaborate with cross-functional teams to ensure integrated and consistent messaging.
• Continually optimize workflows with cross functional marketing teams and help manage change to ensure overall alignment process for campaigns/programs (MOPS, Digital, Web, Email, Brand).
• Build and maintain strong relationships with external partners, agencies, and vendors as necessary.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Proven track record in integrated marketing and campaign strategy development, with a minimum of 7 years of relevant experience.
• Strong understanding of B2B technology marketing, preferably in the IT, data storage, or cloud computing industry.
• Excellent communication, interpersonal, and leadership skills.
• Demonstrated ability to lead cross-functional teams.
• Proficiency in marketing technology tools and analytics.
• Strategic thinker with a data-driven approach to decision-making.
• Exceptional project management skills.
• Experience with internal communications and employee engagement initiatives is a plus.

Benefits

• Flexible time off
• Wellness resources
• Company-sponsored team events