Senior Integrated Marketing Manager

GoTo•Lumberton Township, NJ

1d•$86,000 - $114,000•Remote

About The Position

GoTo is actively searching for an Integrated Marketing Manager to join our organization. In this role, you will be responsible for designing and executing integrated campaigns to drive marketing-generated revenue for our business communications solution, GoTo Connect. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization. In this role, you will have a special focus on targeting Internal IT buyers and business buyers at enterprise organizations using a combination of traditional demand gen and account-based marketing strategies (1:Many, 1:Few, and 1:1). You will be a driving force that leads our cross-functional marketing team to deliver lead, pipeline, and revenue targets for GoTo Connect.

Requirements

3-4 years of Integrated Marketing experience promoting SaaS products
Strong background in account-based marketing, especially 1:Few
Proven ability to manage campaigns from strategy to execution to optimization
Proven track record of leveraging AI tools to accelerate campaign development and execution
Experience using I relevant technology (6Sense, Salesforce, Tableau)
Exceptional communication skills (interpersonal, written & verbal)
Proactive, detail-oriented, and able to think creatively and quickly to solve problems

Responsibilities

Collaborate cross-functionally with Product Marketing, Sales, and international teams to deeply understand target personas, product differentiators, and adapt campaigns for global execution.
Design targeted demand and account-based marketing campaigns for SMB, mid-market, and enterprise accounts, including defining account lists, messaging, content, channel mix, budgets, and KPIs.
Develop compelling campaign briefs and provide feedback to inspire and guide creative, digital, and ops teams to deliver innovative, effective assets and ensure deliverables align with audience and channel best practices.
Leverage and validate AI tools to optimize campaign performance—including segmentation, content creation, and predictive analytics—while maintaining brand consistency and exercising good judgment.
Monitor, report, and optimize channel performance and results, proactively communicating outcomes and recommendations to leadership and providing input into quarterly planning, budgeting, and lead/pipeline forecasting.