Senior Lead Business Systems Analyst, GTM Systems

Workiva Inc.

1d•Remote

About The Position

As a Senior Lead Business Systems Analyst specializing in GTM (Go-To-Market) Systems at Workiva, you will take an expert role in driving transformation and innovation across sales processes, with a focus on Pricing & Packaging and Quote-to-Cash domains. This is an opportunity to shape the future of our GTM systems strategy while delivering measurable business impact at scale. You will collaborate with senior stakeholders across product marketing, sales operations, finance, and post-sales teams to define and implement solutions that elevate performance, align with growth objectives, and foster continuous improvement. In this role, you will own and drive the strategic roadmap for GTM systems, act as a trusted advisor to executive leadership, and lead the integration of advanced tools and processes that drive Workiva’s success.

Requirements

8+ years of experience in a Business Systems Analyst or related role supporting large-scale enterprise applications in B2B SaaS
Bachelor's degree in Business Administration, Information Systems, Finance, or related field

Nice To Haves

Salesforce Sales Cloud Mastery: Demonstrated expertise in lead-to-opportunity processes, with a track record of delivering enterprise-level optimizations
Service Cloud Proficiency: Experience with Service Cloud implementations, including case management, knowledge management, and customer support processes
Experience Cloud Familiarity: Understanding of Experience Cloud and its capabilities for building customer portals and communities
Strategic Leadership: Proven ability to engage with senior stakeholders, shape business strategies, and drive alignment across executive teams
Expert Problem-Solving: Experience independently solving complex business challenges and driving impactful process and system improvements
Advanced Collaboration: Ability to foster a culture of cross-functional partnership, influencing stakeholders and enabling teams to achieve shared goals
Technical Excellence: Deep understanding of GTM technologies and their integration to optimize efficiency and productivity
Change Leadership: Experience leading significant transformations with measurable business impact
Communication & Influence: Exceptional verbal and written communication skills, with the ability to simplify complex concepts and drive consensus

Responsibilities

Collaborate with Senior Stakeholders: Partner with executives, business leaders, and cross-functional teams to gather, analyze, and document complex requirements for GTM system optimizations
Strategic Problem Solving: Lead the identification of high-value business challenges and architect innovative, scalable solutions that address enterprise-level needs
Advanced Process Optimization: Assess, refine, and design lead-to-opportunity workflows, aligning them with cutting-edge practices and strategic objectives
Technology Leadership: Leverage your expert knowledge of GTM technologies (e.g., Salesforce Sales Cloud, CPQ, Gong) to drive system enhancements that yield significant ROI
Own the GTM Roadmap: Define, prioritize, and execute the roadmap for GTM systems, ensuring alignment with business goals and measurable outcomes
Influence at Scale: Serve as a key advisor to leadership, driving alignment, enabling informed decision-making, and ensuring cross-functional collaboration
Mentorship & Enablement: Provide guidance to cross-functional teams, mentoring peers, and enabling partners to understand and maximize system capabilities
Drive Innovation: Stay at the forefront of emerging technologies and GTM trends, integrating new capabilities to maintain a competitive edge