Senior Lifecycle and PLG Marketing Manager

Jobgether

2d • Remote

About The Position

We are seeking a Senior Marketing Manager to lead lifecycle and Product-Led Growth (PLG) initiatives, optimizing prospect journeys from first engagement to sales qualification. This role is focused on driving early activation, engagement, and pipeline acceleration through data-driven campaigns that leverage buyer behavior, product usage, and intent signals. You will collaborate closely with Product Marketing, Sales, Marketing Ops, and RevOps to design scalable, behavior-based programs that improve lead quality and opportunity conversion. The role offers the opportunity to influence high-impact programs in a fast-paced, B2B SaaS environment and directly contribute to revenue growth. The ideal candidate is analytical, collaborative, and experienced in building programs that combine marketing automation, PLG strategies, and lifecycle management.

Requirements

• 5–7 years of experience in B2B lifecycle marketing, PLG, demand generation, or marketing automation
• Proven track record of driving pipeline-focused lifecycle or PLG programs in SaaS or data-driven companies
• Strong understanding of B2B buyer journeys, longer sales cycles, and sales qualification processes
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and data/analytics tools for nurturing and engagement optimization
• Experience in supporting PLG motions, trial-based programs, or product-driven qualification
• Solid communication, project management, and collaboration skills with cross-functional teams
• Data-driven mindset with the ability to segment, personalize, and optimize campaigns based on analytics and intent signals

Nice To Haves

• Experience with ABM or account-based lifecycle programs is a plus

Responsibilities

• Own the strategy and execution of lifecycle programs for pre-customer audiences, including early-stage leads, MQLs, and sales-accepted opportunities
• Design and manage PLG campaigns that leverage trials, freemium, product tours, or usage-triggered engagement to accelerate pipeline and sales qualification
• Build multi-touch, behavior-driven campaigns across email, in-product, and sales-assisted channels, ensuring messaging aligns with personas and product value
• Partner with Product Marketing, Sales, and RevOps to optimize handoffs, lead scoring, and follow-up processes for high-intent prospects
• Continuously analyze and optimize programs using engagement metrics, conversion rates, and pipeline influence data
• Segment and personalize campaigns using firmographics, technographics, buyer roles, personas, and product usage signals
• Support account-based and sales-assisted motions, aligning lifecycle and PLG campaigns with overall revenue goals

Benefits

• Competitive salary with performance-based incentives and potential equity opportunities
• Comprehensive benefits including medical, dental, and vision coverage
• Flexible remote work environment
• Opportunities for professional development and career growth
• Collaborative and high-impact company culture that values innovation and ownership
• Holistic compensation package rewarding performance and contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed