Senior Lifecycle Marketing Manager, Lending

SoFi • Cottonwood Heights, UT

3d

About The Position

The role We’re hiring a Lifecycle Marketing leader to own the strategy for one of our critical products. You will be responsible for driving business growth across the full customer lifecycle: acquisition, activation, onboarding, engagement, loyalty and retention. This is not a conventional CRM role. You’ll set the vision, build new systems, and steer cross-functional partners and stakeholders across Product Marketing, EPD, Operations, Sales, Data Science and Executive Leadership through ambiguity and accelerated growth. Your job isn’t just managing campaigns. You’ll wrangle complexity, push creative boundaries, and deliver outsized impact. You'll partner directly with senior stakeholders to define aggressive yet meaningful goals and help shape the future trajectory of one of our company’s most defining and impactful verticals.

Requirements

• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
• 2+ years of experience leading small yet high performing teams
• 8+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
• Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.
• A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale.
• Possess the ability to comfortably and independently operate in a dynamic market environment
• Strong analytical experience using various testing methodologies.
• Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
• Effective verbal and written communication skills.
• Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
• Experience working in a regulated industry (FinTech, banking) is highly preferred.
• Genuine interest in the lending space.

Nice To Haves

• MBA or other advanced degrees
• Previous finance, tech or banking experience

Responsibilities

• Develop comprehensive lifecycle marketing strategies to drive new loan originations.
• Collaborate with cross-functional teams, including product, product marketing, and business unit leadership to ensure alignment of marketing efforts with product and business goals.
• Plan personalized multi-channel (email, push, in-app, and SMS) lifecycle marketing campaigns that drive initial interest through customer journeys.
• Design and deploy educational content strategies to help members navigate the complexity of the lending market.
• Manage a rigorous experimentation roadmap for full-funnel program performance, analyzing campaign performance and optimizing campaign performance based on key performance indicators (KPIs).
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high-performing always-on campaigns.
• Report on lifecycle channel, campaign and program performance, sharing insights with marketing and business leadership.
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.
• Direct campaign priorities with Lifecycle Marketing Tech Ops.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level