About the position
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. The Lifecycle Marketing team is responsible for designing and executing full-funnel campaigns that convert prospects into customers and customers into advocates. In this role, you’ll report to the Director of Lifecycle Marketing and work cross-functionally with Product Marketing, Sales, CS, and Growth to optimize Apollo’s journey from sign-up to success. You’ll have ownership over some of the most critical business goals — free-to-paid conversion, product adoption, expansion, and retention — and the room to innovate, build, and make a lasting impact.
Responsibilities
- Own the strategy and execution of full-funnel lifecycle journeys — onboarding, adoption, expansion, and retention — personalized by segment, tier, and behavior.
- Continuously test and refine early-stage journeys to increase conversion and feature adoption.
- Work with Product and PMM to surface the right value props to the right install base audiences at the right time.
- Develop signal-based retention journeys and collaborate with CS for high-touch interventions.
- Leverage Apollo’s first-party data and AI tooling to launch high-volume, high-impact experiments.
- Drive operational scale and speed by using AI to support lifecycle design, QA, and reporting workflows.
- Act as the connective tissue between lifecycle, sales, product, and marketing teams to align messaging and timing.
- Partner with RevOps and Marketing Ops to build dashboards and attribution models that surface actionable lifecycle insights across product usage, campaign touchpoints, and pipeline.
Requirements
- 7+ years of proven experience designing CRM-integrated campaigns across activation, adoption, expansion, and retention in B2B SaaS.
- Hands-on expertise in tools like Customer.io, Braze, Marketo, Iterable, or Klaviyo.
- Ability to interpret lifecycle data and translate it into experiments and strategies.
- Skilled at building strong relationships and driving alignment with GTM and product teams.
- Embraces AI as an accelerant for writing, building, analyzing, and scaling lifecycle marketing.
