Senior Lifecycle Marketing Manager

Adobe • San Jose, CA

2d

About The Position

The Opportunity Adobe's Lifecycle Marketing team is passionate about delivering engaging and impactful marketing programs to our customers. Our goal is to drive long-term growth for Adobe through innovative, impactful and scalable marketing programs. We are seeking an experienced Senior Lifecycle Marketing Manager to manage and implement marketing programs for Adobe priority product offerings. In this role, you will develop, scale and optimize user customer journeys across email, push notifications and other emerging channels to directly impact trial, conversion, adoption, and use of Adobe products. You will work in close collaboration with business partners including Customer Marketing, Product Marketing and Go-to-Market teams to deliver exceptional user experiences and measurable growth in revenue, active use and customer retention.

Requirements

• Intermediate to advanced lifecycle marketing experience, with the ability to learn new technologies, products, or systems quickly
• Strong analytics-based decision making, highly capable in interpreting data and advancing initiatives to optimize performance.
• Proven experience building test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization.
• Excellent written and verbal communication abilities and strong problem-solving skills with a keen attention to detail.
• Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
• 7+ years of progressive experience in lifecycle, email or performance marketing with an emphasis on personalization and experimentation, with demonstrated results driving performance and optimization
• BA/BS in marketing, business or related field, or equivalent experience

Nice To Haves

• SaaS and e-commerce experience preferred, ideally in a sophisticated data-driven organization
• Experience working in a fast-paced environment with a bias for action and impact

Responsibilities

• Manage all aspects of end-to-end campaign development including planning, performance insights and continuous optimization
• Plan and carry out a learning agenda through experimentation to continuously evolve and improve performance of lifecycle marketing programs
• Develop relevant and engaging messaging and on-brand assets for a key customer segment using Adobe AI-power tools at scale
• Partner with analytics team to measure and report on performance to demonstrate the business impact. Regularly share updates on key initiatives including program effectiveness and improvement plans.
• Harness technology for personalization at scale, including predictive models, APIs, platform capabilities and AI tools to drive growth within your segment

Benefits

• At Adobe, you will be immersed in an exceptional work environment that is recognized around the world.
• You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
• Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees