Senior Manager, ABM & Demand Generation

Benevity

4h•Hybrid

About The Position

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! We’re looking for a strategic and execution-oriented marketing leader to drive Benevity’s revenue programs. This role leads Benevity’s ABM & Demand Gen team and is responsible for building integrated marketing programs that drive qualified pipeline growth and sales velocity and conversion. You will partner closely with Sales, Product Marketing, Digital, Customer Success and Events to ensure programs are aligned to revenue goals.

Requirements

6+years of experience in B2B SaaS marketing, with 4 years managing or leading teams
Experience owning and scaling integrated marketing programs that drive pipeline, conversion, and customer engagement
Strong working knowledge of Account-Based Marketing programs (1:1 and 1:Few motions)
Experience managing demand generation programs across multiple channels including digital, content, events and nurture
Demonstrated ability to partner effectively with Sales, Customer Success and Product Marketing to drive shared revenue outcomes
Experience analyzing funnel performance and using data to optimize program performance and conversion
Experience working in modern marketing tech stacks (HubSpot, CRM, marketing automation, ABM tools)
Strong project and program management skills with the ability to manage multiple initiatives simultaneously
Comfortable operating in a fast-moving, cross-functional environment

Nice To Haves

Experience in purpose-driven, CSR, or mission-led organizations
Experience building advocacy or community-led growth programs

Responsibilities

Build Strategic Growth Programs
Lead demand generation programs to drive predictable pipeline growth
Align programs to pipeline coverage targets and revenue goals
Manage program budget efficiently and adjust programs to ensure CPL, CAC and ROI are on target
Partner with Sales and Customer Success to improve quality, conversion and velocity
Lead Account-Based Marketing
Manage and scale Benevity’s ABM programs across 1:1 and 1:Few account tiers
Partner with Sales leadership to align account selection and engagement strategies
Deliver integrated plays across content, events, paid media, executive engagement and digital experiences
Scale Demand Generation
Lead programs that generate qualified pipeline through digital campaigns, webinars, events, and content
Optimize conversion across landing pages, nurture and sales handoff
Design tests to improve pipeline efficiency and cost per qualified opportunity
Measure and Optimize Performance
Track and optimize KPIs including: Lead → qualified account conversion Pipeline sourced and influenced
Establish reporting dashboards and continuously improve program performance through experimentation and insights
Share insights on performance to help the team gain data-driven decision-making and acumen
Team Leadership
Coaching and developing high-performing marketers
Creating clear program ownership and success metrics
Driving cross-functional alignment with Sales and Customer Success
Building a culture of experimentation, accountability and growth