Senior Manager, Adobe CJA Architect

dentsu•New York, NY

2d•$114,000 - $190,000•Hybrid

About The Position

Merkle is seeking a Senior Manager, Adobe CJA Architect to apply their expertise in front-end technologies for developing and supporting enterprise-class website analytics implementations. Candidates should have experience in structured environments with defined development methodologies, including client/server and multi-tiered design and development. As an integral lead of the Analytics team, the Senior Manager, Adobe CJA Architect will utilize tools like Adobe Tags (formerly Launch), Google Tag Manager, and Tealium. You will support marketing-driven testing campaigns and provide actionable architecture recommendations. This role requires a strong command of HTML, JavaScript, and CSS to create innovative technical solutions that drive our clients' analytics insights and testing strategies along with leadership and managerial acumen.

Requirements

7+ years of experience in web development and web analytics
Bachelor's degree in Computer Science, Statistics, Analytics, Data Management, or related fields
Expert proficiency in Adobe Tags (Launch), Adobe Analytics, Web SDK, and Customer Journey Analytics with deep understanding of implementation architecture and measurement frameworks
Advanced front-end development skills including JavaScript, CSS, XHTML, JS Libaries, AJAX, JSON, DOM scripting, XML/XSLT, and W3C DOM methods
Experience with AEP including Real-Time CDP, WebSDK, Edge Network, and integration with Adobe Target, Analytics, and external destinations to enable personalization at scale
Proven experience designing and implementing data models in AEP using XDM schemas, field groups, and profile stitching logic to enable robust ETL workflows & segmentation strategies
Expertise in Google Tag Manager, Google Analytics, and Tealium
Proven experience managing and leading web analytics projects and teams
Expert problem-solving and analytical skills with ability to understand business problems, develop strategies, and deliver actionable insights
Thought leader in digital marketing data and processes across various media types (web, ad, email, mobile, etc.)
Expert client/team engagement skills: gathering specifications, developing analytical roadmaps, managing expectations, and coordinating delivery
Excellent written, oral, and presentation communication skills
Proficiency in MS Office (Word, Teams, Access, Excel, PowerPoint, Outlook)

Nice To Haves

You have a curious nature and consistently punch above your weight.
Your ability to discover hidden insights through advanced multi-variate data mining techniques on un-structured business problems makes you an intricate part of our growing analytics team.
Ability to execute analytic tasks and create meaningful analytical outputs, generate rave reviews, and drive ROI for our clients.
You have a keen eye and ability to identify areas for process improvement, do independent research, develop innovative approaches or processes/codes to improve client business results, increase efficiencies, and reduce potential errors will help create a more efficient and productive organization.

Responsibilities

Lead and execute web analytics implementations, especially with Adobe Tags (Launch).
Translate business requirements into scalable, resilient analytics solutions.
Ensure data accuracy, governance, and consistency across platforms and environments.
Diagnose complex implementation and data-quality issues and proactively develop solutions.
Analyze web data to derive actionable insights, identify trends, and communicate findings.
Measure results against objectives using various analysis tools.
Develop processes for successful experiment development.
Optimize tagging and data collection processes.
Provide support and troubleshooting for cross-functional business partners.
Deliver insightful data and results to client management teams.
Stay current with industry trends to evaluate and implement new tools and technologies.