About the position
Tubi is seeking a strategic storyteller and category marketing expert to lead vertical marketing for some of our most dynamic and high-growth advertiser segments-including, but not limited to, CPG, Retail, and Mid-Market. In this role, you'll craft and drive go-to-market strategies that help advertisers understand the measurable power of Tubi's ad-supported streaming platform. As Senior Manager, B2B Vertical Marketing, you'll sit at the intersection of marketing strategy, industry expertise, and Ads Marketing. You'll partner closely with Sales, Product Marketing, Research, Events, and Creative to bring to life compelling narratives, high-impact campaigns, and standout activations that resonate with category buyers. From thought leadership to client playbooks to live event programming, you'll shape the way key industries see the value of streaming with Tubi. We're looking for a strategic thinker who thrives on collaboration, knows how to turn insights into action, and brings a fresh perspective to a rapidly evolving ecosystem. This role reports to the Senior Director, Ads Marketing. This is a hybrid role that can be based in either our New York or Los Angeles office.
Responsibilities
- Champion the voice of CPG, Retail, and Mid-Market advertisers-deeply understanding their business challenges, media behaviors, and opportunities within the streaming landscape.
- Build smart, resonant, and scalable vertical marketing strategies that position Tubi as an essential partner to advertisers looking to drive reach, performance, and brand growth.
- Translate insights into action: develop vertical playbooks, tailored sales narratives, and content that helps Sales open doors and close deals.
- Partner closely with Sales stakeholders to build go-to-market programs and toolkits that bring category strategies to life-from pitch decks to case studies to industry-facing thought leadership.
- Own the marketing roadmap for your verticals: oversee the creation and execution of webinars, tentpole sponsorships, and conference activations that elevate Tubi's presence and position in the market.
- Collaborate cross-functionally across Creative, Research, Product, Comms, and Legal to ensure marketing initiatives are integrated, effective, and on-brand.
- Lead and mentor a junior team member supporting additional verticals-setting direction, coaching execution, and ensuring alignment with broader strategy.
- Track performance and optimize continuously: use data to understand what's working, what's not, and where we go next.
Requirements
- 6-8 years of B2B marketing or ad industry experience, ideally with a background in vertical/category marketing, media strategy, or sales enablement.
- Deep understanding of the advertising landscape and the dynamics driving change in the streaming and video investment space.
- Hands-on experience executing small-to-mid size client events, including roadshows, lunch-and-learns, onsite activations (e.g. fireside chats & capabilities presentations).
- A strategic and creative mindset-you love connecting the dots between audience needs, product strengths, and business opportunity.
- Strong content development and storytelling chops; you can distill complexity into compelling, client-ready narratives.
- Excellent project management and cross-functional collaboration skills-you're organized, communicative, and outcomes-driven.
- A knack for turning insights into action, backed by strong analytical thinking and comfort with data.
- Experience working closely with Sales or being embedded in a revenue-driving function is a strong plus.
