Senior Manager - BCG Vantage, Customer Insights

Boston Consulting Group • Boston, MA

1d

About The Position

As a Senior Manager within BCG’s Center for Customer Insight (CCI) in North America, you will serve as a senior leader within a well-established and high-performing insights team. You will help scale impact by strengthening team governance, deepening our qualitative excellence, advancing intellectual property, and accelerating commercialization of our insights portfolio.
You will operate across three primary dimensions: team leadership, expert case delivery, and commercialization/IP development.
1. Lead & Enable a High-Performing Insights Team
Act as a senior leader and culture carrier within the North America CCI team, strengthening collaboration, quality standards, and professional development
Contribute to team deployment, capacity planning, and skill development across qualitative and mixed-method expertise
Coach and mentor managers and junior team members in research design, moderation craft, synthesis, and client storytelling
Partner with other senior CCI leaders on capability building, training, and talent development priorities
2. Serve as a Senior Qualitative & Mixed-Methods Expert
Guide case teams on optimal research design, balancing speed, rigor, and strategic relevance
Lead complex, high-stakes qualitative and mixed-method research programs end-to-end; in particular, you will be seen as a go-to expert for sophisticated qualitative work that informs critical business decisions
Act as a master moderator – trusted by senior BCG partners and capable of facilitating consumer discussions in front of C-suite audiences (1:1 interviews, focus groups, ethnographic immersions, digital qual communities, and other live research formats)
Integrate traditional qualitative craft with AI-enabled and “NextGen” tools (e.g., LLM-assisted synthesis, large-scale text mining, digital ethnography, conversational analytics, persona bots)
Serve as a senior expert embedded within client engagements, owning and/or guiding qualitative workstreams or full research modules and ensuring quality across research instruments, discussion guides, analytic plans, client-facing socialization materials, and final deliverables
3. Drive Commercialization & Insights Portfolio Expansion
Act as a senior ambassador for CCI across North America – fielding requests, shaping demand, and advising case teams on initial research design options and team deployment models
Support commercialization of CCI’s insights and solutions portfolio, including Insights Infusions, cutting-edge proprietary AI agentic tools, and advanced qualitative offerings
Partner with commercial and topic leaders to identify repeatable use cases, codify methodologies, and package scalable offerings
Contribute to proposals, pitch materials, and go-to-market narratives
Develop thought leadership and intellectual property (e.g., original research studies, frameworks, diagnostics, publications, proprietary methods) that strengthen CCI’s market position
Help expand awareness and adoption of modern research approaches within across BCG

Requirements

• 7+ years minimum industry experience (consumer insights / marketing research) required; 10-14+ years of industry experience strongly preferred OR 5+ years management consulting experience with extensive experience in projects that leveraged qualitative customer research to address brand-related challenges; candidates with consulting experience preferred
• Deep expertise in qualitative research methodologies, including extensive hands-on moderation experience (focus groups, IDIs, executive interviews, ethnography, online communities) in front of senior client audiences
• Strong experience in scoping / designing mixed-method programs (qual + quant integration)
• Demonstrated ability to design, execute, and synthesize full lifecycle primary research independently
• Experience applying or integrating AI-enabled research tools (e.g., LLM-supported synthesis, large-scale text analytics, digital qualitative platforms)
• Track record of contributing to proposal development, commercialization, or productization of research capabilities
• Proven team leadership experience, including coaching, talent development, and performance management
• Strong business acumen — ability to link customer insight directly to growth strategy and commercial impact
• Bachelor’s degree required; advanced degree preferred
• Outstanding interpersonal and communication skills to interact with internal and external stakeholders while working in a global collaborative team environment

Nice To Haves

• Being a deep qualitative expert who is also conversant in wide-ranging, advanced quantitative methods and their appropriate application (segmentation, conjoint, price sensitivity approaches, concept testing, brand tracking, etc.)
• Leading complex qualitative and mixed-method research with methodological rigor and creative problem-solving – providing structure to solve ambiguous challenges
• Moderating high-stakes interviews and focus groups with executive presence and empathy
• Synthesizing large volumes of unstructured data into compelling strategic narratives
• Elevating the craft of qualitative research within a consulting environment
• Coaching and developing research talent while maintaining high quality standards
• Managing team capacity, governance, and deployment in a fast-paced environment
• Commercializing your expertise — spotting repeatable patterns and shaping them into scalable offerings
• Influencing senior consulting leaders and building strong internal / cross-functional networks
• Communicating with senior stakeholders confidently and effectively, tailoring insights to their needs
• Working effectively in an evolving, fast-paced, and often ambiguous environmen

Responsibilities

• Act as a senior leader and culture carrier within the North America CCI team, strengthening collaboration, quality standards, and professional development
• Contribute to team deployment, capacity planning, and skill development across qualitative and mixed-method expertise
• Coach and mentor managers and junior team members in research design, moderation craft, synthesis, and client storytelling
• Partner with other senior CCI leaders on capability building, training, and talent development priorities
• Guide case teams on optimal research design, balancing speed, rigor, and strategic relevance
• Lead complex, high-stakes qualitative and mixed-method research programs end-to-end; in particular, you will be seen as a go-to expert for sophisticated qualitative work that informs critical business decisions
• Act as a master moderator – trusted by senior BCG partners and capable of facilitating consumer discussions in front of C-suite audiences (1:1 interviews, focus groups, ethnographic immersions, digital qual communities, and other live research formats)
• Integrate traditional qualitative craft with AI-enabled and “NextGen” tools (e.g., LLM-assisted synthesis, large-scale text mining, digital ethnography, conversational analytics, persona bots)
• Serve as a senior expert embedded within client engagements, owning and/or guiding qualitative workstreams or full research modules and ensuring quality across research instruments, discussion guides, analytic plans, client-facing socialization materials, and final deliverables
• Act as a senior ambassador for CCI across North America – fielding requests, shaping demand, and advising case teams on initial research design options and team deployment models
• Support commercialization of CCI’s insights and solutions portfolio, including Insights Infusions, cutting-edge proprietary AI agentic tools, and advanced qualitative offerings
• Partner with commercial and topic leaders to identify repeatable use cases, codify methodologies, and package scalable offerings
• Contribute to proposals, pitch materials, and go-to-market narratives
• Develop thought leadership and intellectual property (e.g., original research studies, frameworks, diagnostics, publications, proprietary methods) that strengthen CCI’s market position
• Help expand awareness and adoption of modern research approaches within across BCG

Benefits

• Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
• Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
• Dental coverage, including up to $5,000 in orthodontia benefits
• Vision insurance with coverage for both glasses and contact lenses annually
• Reimbursement for gym memberships and other fitness activities
• Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
• Paid sick time on an as needed basis

What This Job Offers

• Job Type: Full-time
• Career Level: Senior