Senior Manager, Brand Marketing, Hair

About the position

As a Senior Marketing Manager, Brand Marketing, you will be responsible for establishing marketing plans for Sephora brand partners that drive sales and grow clients for brands and the Hair category. Reporting to the Director, Category & Brand Marketing, Hair you will partner with brands to optimize programs using Sephora's marketing levers.

Responsibilities

• Lead as a Brand Marketing Partner
• Lead as main marketing contact for ~23 brands simultaneously; own relationship outright.
• Develop a keen understanding of the brands' businesses, priorities, and products
• Navigate conversations with and advise senior-most marketing leaders in the brands' organizations on both the strategic and tactical level
• Advise the brands on how to win at Sephora from a channel marketing standpoint, including consumer messaging, sampling strategy, social media strategy, co-op advertising, and creative to achieve mutually beneficial business objectives
• For select brands with limited marketing means, advise on general marketing strategy and the best use of the brand's marketing resources, both inside and outside of the immediate world of Sephora
• Develop strong partnerships, securing brand participation in relevant Sephora marketing programs
• Analyze and report on Sephora and brand ROI for collaborative marketing programs and sampling investments.
• Utilize data to make recommendations to deliver win-wins for both the brands and Sephora
• Procure and manage Beauty Insider sampling, Play (subscription) sampling, and promotional plans for brands
• Identify opportunities for new co-op marketing programs and partnerships.
• Build the business case to develop new ideas and innovations
• Serve as the go-to marketing contact for the Sephora category merchant(s)
• Build reciprocal partnerships cross-functionally in a highly matrixed organization: merchandising/brands, digital marketing, .com merchandising, store education, loyalty, and analytics teams
• Employ a strategic approach to process; organize and divvy up work effectively
• Serve as mentor and role-model to junior team members and cross-functional partners, even if don't have a direct-reporting relationship
• Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.

Requirements

• 8+ years related experience in brand management/marketing in a consumer facing business, digital content publisher or digital agency
• Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas
• Honed presentation skills; confidence in presenting point of view in multiple forums, including leadership level
• Effective communication skills, both written and verbal
• Exceptional organizational and time management skills
• Creative self-starter with can-do positive attitude and a roll-up-your-sleeves approach
• Proven ability to lead, build relationships, and work effectively in a highly cross-functional team
• Passion for Sephora, our programs, clients, store associates, and marketing
• Ability to travel as required