Senior Manager, Brand Strategy

Eltropy Inc.•Santa Clara, CA

About The Position

The Senior Manager of Brand Strategy will lead the evolution and stewardship of the company’s strategic brand narrative. This role sits at the intersection of executive positioning, market perception, and long-term brand architecture. This is a high-impact, hands-on strategic role responsible for elevating narrative clarity, strengthening executive messaging, shaping external brand perception, and ensuring governance across all brand touchpoints. This role reports to the VP of Marketing and works closely with Product, and GTM leadership.

Requirements

8+ years in brand strategy, narrative architecture, or executive communications
Experience in B2B SaaS or enterprise tech positioning
Strong executive presence and creative writing capability
Ability to operate both conceptually and hands-on
Comfortable partnering closely with executive-level stakeholders
Structured thinker with strong governance discipline

Responsibilities

Help evolve the company’s master brand narrative in the rapidly shifting AI and fintech landscape
Steward long-term evolution of the Human × AI positioning
Develop frameworks and templates that empower the broader marketing team to create on-brand content at scale
Ensure consistency of brand message across product marketing, demand gen, events, and PR
Conduct ongoing share of voice analysis—tracking how competitors position, message, and evolve
Build deep expertise in the credit union industry—understanding member needs, operational pain points, regulatory environment, and cultural values
Monitor industry trends, emerging narratives, and cultural shifts that impact how we position
Partner closely with executive team on keynotes, all-hands messaging, external speaking engagements, and industry commentary
Own PR strategy and agency management
Define story angles, press priorities, and announcement sequencing
Measure share of voice and narrative penetration
Establish and maintain brand guardrails
Define messaging frameworks used by PMM, Demand, and Field teams
Educate and enable internal teams (Sales, Customer Success, Product) to be effective brand ambassadors
Own brand’s visual identity in partnership with Principal Designer
Protect conceptual and visual integrity of strategic brand pillars
Define and track brand health metrics (share of voice, customer surveys, brand visibility across earned and owned channels)
Partner with RevOps and Demand Gen to connect brand initiatives to pipeline influence and revenue contribution
Track executive share of voice, sentiment, and engagement across key industry platforms
Conduct competitive narrative audits to assess differentiation over time
Own creative direction for major brand moments (product launches, events, rebrands, campaign themes) across video, graphic and experiential elements
Partner closely with the Principal Designer to ensure visual identity aligns with narrative evolution
Oversee end-to-end creative production workflows—from brief to final delivery
Maintain quality standards across internal and agency-produced assets
Manage external creative partners where applicable
Ensure timelines, budgets, and output quality meet enterprise standards