About the position
The Light Commercial Sr. Channel Manager is responsible for leading the development and execution of channel marketing strategies to drive volume, profit, and market share within the Light Commercial segment. This role plays a critical part in shaping Carrier’s go-to-market strategy and strengthening relationships with key distribution partners. The Sr. Channel Manager – Light Commercial Solutions is responsible for leading the strategy for commercialization of Light Commercial HVAC solutions to a multi-faceted customer base. This role will work closely with the Carrier, Bryant, ICP and replacement component channel managers to provide best in class customer experiences and support to our channel partners. Success will require the ability to think strategically, develop new go to market strategies, work with 3rd party vendors and a mindset that is continuously learning, seeking feedback and channel input as well as a willingness to explore and test new strategies for growth. This highly visible role will also require strong communication skills and the ability to tailor the message as appropriate for the target audience. The successful candidate will have an innovative customer first mindset and be forward thinking, striving to meet the future needs of our customers. The candidate must have balanced knowledge between marketing, business and go-to-market strategy as well as be able to quickly learn and understand the technical aspects HVAC products to better be able to market them to our customer base.
Responsibilities
- Develop, recommend, and implement channel marketing strategies and plans to grow the Lt. Commercial Business.
- Drive sales growth and enhance competitive positioning through targeted initiatives.
- Work collaboratively with Residential Channel Managers, ensuring a unified voice and approach with shared customers.
- Develop a tailored strategy to reach differentiated verticals.
- Work closely with the Commercial Marketing team to develop channel strategies and initiatives to support strategic accounts.
- Develop strategic approach to getting voice of customer from distributors, contractors and vertical segments served.
- Lead Light Commercial’s participation in major industry and large customer events with a strategic focus, ensuring proper messaging and product placement.
- Maintain strong coordination with distributor advisory committees.
- Act as the voice of the customer to internal teams, ensuring partner needs are met.
- Establish and track performance metrics to evaluate channel effectiveness.
- Identify opportunities for improvement and implement corrective actions.
- Work closely with sales, product, and marketing teams to align strategies.
- Support the launch of new products and services through the channel.
Requirements
- Bachelor's degree
- 10 + years of experience in one of the following: Marketing, Business Development, or Product Management
- Ability to travel up to 30%
Nice-to-haves
- Master’s Degree in Business
- Passion for servicing customers.
- Strong analytical skills with demonstrated ability to pull data from multiple sources and synthesis in both graphic and verbal format.
- Ability to communicate effectively in written and verbal format across a wide audience.
- Demonstrates for The Carrier Way: Passion for customers, Play to Win, Choose Speed, Achieve Results, Dare to Disrupt, Build Best Teams.
- Ability to work in a self-directed manner to identify needs of the organization and/or customer, articulate necessary proposals, and see projects through to completion.
- Clear understanding of basic marketing principles
- Advanced level skills with Microsoft Office (Excel, Word, PowerPoint)
- Strong communication and presentation skills
