About the position
CoStar Group is looking for a Senior Manager, CoStar Product Marketing for CoStar. This individual will work on the development of CoStar's product positioning, acquisition and retention strategies as well as oversight on many of the go-to market strategies. To be successful in this role, you will need to see the big picture, define an ambitious plan and goals that align to overall business objectives, and execute daily at the highest level. You will need to understand the breadth and depth of the CoStar platform, and quickly identify why and how to engage customers through an integrated digital marketing approach. You will be challenged to push boundaries, propose and execute new ideas and establish best practices for feature, attribute and benefit marketing. You will need to collaborate with product, sales, technology and other parts of the broader CoStar Group marketing team to drive a successful and informed strategy.
Responsibilities
- Proven track record of building and optimizing multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers, owners, tenants and lenders.
- Comfort with analyzing data and experience converting data into actionable insights and recommendations.
- Demonstrated ability to work effectively across sales, product, research and technology teams.
- Set and own growth goals that align to business goals and objectives, utilize and develop standard reporting, including learnings for leadership.
- Bring and test new, big ideas on how to grow product engagement including scale and automation.
- Demonstrated ability to work and operate within a fast-paced collaborative environment.
- This position involves up to 30% travel as part of regular stakeholder support, industry conferences, and team collaboration.
Requirements
- Bachelor's degree required from an accredited, not-for-profit college or university, Masters preferred.
- A track record of commitment to prior employers.
- 7+ years of experience in B-to-B commercial real estate product marketing.
- Experience developing and leading end-to-end digital product marketing strategies.
- Comfort with data and strong analytical rigor.
- Strong verbal and written communication skills and comfortable interacting with all levels of an organization.
- Strong team player - comfortable motivating others and working in a highly collaborative environment with the ability to build relationships with key stakeholders.
- Effectively influence both technical and non-technical audiences up to the senior executive level.
Benefits
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in-person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
